The apple logo (http://upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Apple_logo_black.svg/834px-Apple_logo_black.svg.png) is a simple logo. Unlike many, It is one that doesn’t feature the name of the company in the logo but is still one of the worlds most recognised logo and has a 5/500 Fortune Ranking (http://fortune.com/company/aapl/). Rob Janoff is the designer responsible for creating the logo (http://robjanoff.com/applelogo/) Creating the logo he took 3 reasonably simple steps,
1 – Create the apple logo
2 – Add a bite to the edge for a sense of scale and distinction (allowing customers to instantly recognise what the logo is
3 – Add colour to the logo (representing the fact the mac II was the first computer with a colour display
There are a couple of unofficial reasons for the bite and these are the few factors I have found;
“The byte is a unit of digital information in computing and telecommunications that most commonly consists of eight bits.” – http://en.wikipedia.org/wiki/Byte. The bite from the apple can be considered a play on words from the computer byte given it is all within the computer industry.
Another idea is that the bite was like taking a bite from the ‘forbidden fruit’ would make the company more desirable as wikipedia states here (http://en.wikipedia.org/wiki/Forbidden_fruit) ” the fruit of good and evil was eaten by Adam and Eve in the Garden of Eden. As a metaphor, the phrase typically refers to any indulgence or pleasure that is considered illegal or immoral.”. While Apple wouldn’t want their products to bee seen ‘illegal or immoral’, they would certain approve that their customers should be indulging in them and even taking pleasure from their use, this would put apple ahead of competition with just a logo.
Then there’s the fascinating story of Alan Turing. He was a British mathematician, logician, cryptanalyst, philosopher, computer scientist, mathematical biologist, and marathon/ultra distance runner. He was highly influential in the development of computer science, providing a formalisation of the concepts of “algorithm” and “computation” with the Turing machine, which can be considered a model of a general purpose computer. Turing is widely considered to be the father of theoretical computer science and artificial intelligence.” – (http://en.wikipedia.org/wiki/Alan_Turing). He was also responsible for the Fibonacci numbers in the leaf patterns of plants (http://www.turing.org.uk/bio/part8.html). He was a arrested for a sexual relationship with another man which was at the time illegal, “rather than go to prison he accepted, for the period of a year, injections of oestrogen intended to neutralise his libido.”. He died later having taken his own life after eating eating half an apple poisoned with cyanide.
Now theres an interesting concept within the Apple design itself, it actually falls right into place with the fibonacci sequence. I found (http://twentytwowords.com/breaking-the-apple-logo-down-fibonacci-style/)
this image that perfectly shows how the apple logo can be split up using the the circles created by the sequence into its perfect formation. Again another way of understanding how fibonacci is used is to watch this fantastic animation(https://www.youtube.com/watch?v=6GHDU9tW1_c).
Featured Image: http://wallpaperswide.com/apple_logo_white-wallpapers.html
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