British Petroleum Logo

Another simple yet fantastic logo (http://en.wikipedia.org/wiki/BP#mediaviewer/File:BP_Logo.svg), in three simple colours (http://www.bp.com/en/global/corporate/about-bp/our-history/history-of-bp/special-subject-histories/bp-brand-and-logo.html) “a sunburst of green, yellow and white symbolizing dynamic energy in all its forms. It was called the Helios after the sun god of ancient Greece.”, and goes on talk about its aspirations as “better people, better products, big picture, beyond petroleum.”

Regardless of its declining overall profits from $17.1 Billion in 2012 to $13.4 Billion in 2013 (http://www.bp.com/en/global/corporate/press/press-releases/fourth-quarter-2013-results.html), it is the seventh biggest petroleum supplier in the world, providing “2.056 million barrels of oil and 7.393 billion cubic feet of gas per day in 2012.” – (http://www.hydrocarbons-technology.com/features/feature-the-10-biggest-oil-and-gas-companies-in-the-world/).

Green symbolises nature, growth, harmony and is considered a safe colour, yellow is associated with happiness, joy and energy while finally white stands for safety, cleanliness, innocence and purity (http://www.color-wheel-pro.com/color-meaning.html). These are all things that a energy company would want to symbolise, regardless of the fact they are at heart none of these things, but instead an evil faceless corporation where money comes before life, personal wealth comes before the good of the planet. In understanding that black means power, death and evil, while dark purple evokes sad feelings, frustration and gloom, also red with associations of war, danger, strength and power, the logo should be redesigned to show these colours, just to prove how much colours can improve or degrade a company’s image. A more honest approach to the BP logo:

BP_Logo bplogo

Not only does my mockup prove how much of a role that colours play in logos but also, how much a much it can change the impression the company in general.

The branding needs to be instantly recognisable as a logo , and does this terrifically, helped by sponsoring events and organisations to keep them in the public eye. Onee such example is the £10 Million to art sponsorship (British Museum, the National Portrait Gallery, the Royal Opera House and Tate Britain) (http://www.bbc.co.uk/news/entertainment-arts-16243960).

bp_logo_golden_ratio

Interestingly the fibonacci sequence again is shown in the BP logo, they take advantage of the golden rule that means you divide two sequential numbers to create the number pie (http://www.banskt.com/blog/golden-ratio-in-logo-designs/). In this case imagine the area of the circles being added together to create the next biggest circle.

Featured Image: http://www.independent.co.uk/incoming/article9007490.ece/binary/original/bp-oil.jpg

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