I am very impressed by the nutone.com, it is very simple, yet extremely professional. The company’s services range from web design and print to branding and illustration. Given they are a design company, the biggest aim of the site would be to show of the skills they have available. Their site takes advantage of negative space like I have previously spoken about (https://akbrodie.wordpress.com/2014/09/22/rosa-bonheur-the-lion-at-home/). Broken down into four simple sections.
Home
The homepage is simple, it has the company name twice, a couple of simple graphics, links to other parts of the site, and the social bar. The greeting is simple and is dominated by negative space. Salmon is used to colour the background, and I thought this was unusual so I researched the connotations of the colour, I realised that it may not have been picked for simple design aspects but also the meaning behind the colour. I found (http://www.mysticfamiliar.com/library/l_auras_colour_meanings.htm) with the meaning “people who have found their true vocation and love it” which would indicate that this company is not only good at what they do but they also love it too!
Works
The works section is an interactive part of the site, when you hover over a box it names the company and tells you what work they did for that company. The page links and the social bar has moved to the sides to get of of the way of the content, allowing your focus to be on the centre of the page, which is where the client work, the most important content lies.
Something incredibly simple but effective I found while looking at this site is that all the colours run into each other, check out the pink running into the grey and also the grey running into the about section here. It gives the website a certain type of flow that you can’t really find many places on the web.
About
As found here (http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0071161) it has been proved by a study based in the US that dyslexic people find it easier to read shorter lines rather than longer texts. This is the first time we have seen text as a whole on this website, and it keeps it short and snappy, more presentable with a shorter width and makes it look there is a nice simple block of text to read.
A quirky side to the site is the statement “Let us Lorem, your Ipsum” leading to the contact section of the site. While Lorem Ipsum is “simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s” (http://www.lipsum.com) thenutune have tried to create a somewhat innuendo sounding phrase from it. In the creative world, which the company would be making a product for, it makes them look like they have a sense of humour, and adds quirkiness to their site.
Contact
Again the contact section of the page is very simple. containing contrasting colours that leave the site looking far from bland. I feel that the fact that the site is simply one one page, it allows the user to experience without clutter or unnecessary content. The negative space on the webpage is key to making this site a brilliant experience for the user.
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