Target Audience of Logo

I started to research which part of the demographic my blog was for, I was able to look at the statistics for my blog, to find out who my target audience was. It turns out in the 2 months my blog had been available for the public to read, It had been viewed 401 times from 12 different countries;

target-audience

This means my blog logo has to be simple enough to be understood by people whose first language isn’t english, the best way to do this is through universal language such as colours and shapes. Simply using my initials would be enough for people to understand that its relating to myself, in simple shapes, using colours with psychological meaning. I want to portray myself as a professional who is cool and dominant enough within the market to stand out from the crowd, a happy, cheerful & trustworthy designer, whose work screams simplicity. To portray this image, I examined my colour research and found the following colours to be relevant to my overall feel.

Red-Orange:

– Desire

– Sexual passion

– Pleasure

 – Domination

Gold/Yellow:

– Wisdom

– Wealth

– Joy

Happiness

– Intellect

– Energy

Cheerfulness

– Loyalty

Blue:

 – Trust

– Wisdom

– Confidence

– Intelligence

– Truth

– Masculine

– Expertise

White;

– Perfection

Coolness

Simplicity

Purple;

– Royalty

– Luxury

– Ambition

– Wisdom

– Dignity

– Independence

– Creativity

– Mystery

This gives me something to apply to my current designs that are still in the black & white stage.

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