Negative & Positive Space

The use of negative space in modern day design can really improve the way it is perceived by its user. It is a flat simple way of designing that still allows the user to easily understand what is going on in the image. It has been used in art for years, and an early example would be Rubin’s Vase, an optical illusion which allows the viewer decide what they see.
In modern days, it has excellent use in logo and web design.  It allows you to create multiple ways to view the same content, but also uses the blank space to emphasise its content, as you can see here in some excellent examples;
Im-Loving-it Moon-Song Song-Bird-Tang-Yau-Hoong

In logo design it can also help give the logo additional meaning it wouldn’t otherwise have, as you can see in some of these examples;
negative-space-logos-45 negative-space-logos-21 negative-space-logos-16

Positive space is the actual object whereas the negative space is the space around that. In design if you mask each space in black and white, so the object stands out and then you flip it around, it allows you see the same image in a new perspective. You can see what I mean here;
stool1 stool2 stool3
By being generous with the amount of space that you give objects within a design you allow them to breathe makes them much more defined and eye catching, and the flow of content will progress much easier, and it will allow the user to be much more engaged.

Screen Shot 2014-11-17 at 01.56.33 Screen Shot 2014-11-17 at 01.56.51
This can even be used in type with things like line height and letter spacing, as you can see above there are clear differences with the way you layout type.



positive and negative space,id:33120471,w:16


Existing Web Design Blog logos

As part of my research I wanted to look into existing web designer blogs so I could understand their logos a little bit more.

Screen Shot 2014-11-17 at 00.01.22 has a logo, that his name defined with a caption “a freelance web designer in London” which is really good because it tells the user what they do and where they are based before they even look at the website. The page also features a ninja throughout, this could be seen as powerful and show that the designer does not give up easily. His logo features a light blue colour which from my colour research has the connotations of trust, confidence, intelligence, faith, sincerity, intellect & expertise which are all things you would want from a web designer.
Screen Shot 2014-11-17 at 00.01.28 has nice looking logo consists of grey and purple which has connotations of nobility, ambition, independence & creativity. As well as being quite a feminine colour the overall feel of the look is quite professional. The way it is shaped also gives it a cutout effect where its almost cut into a 1/4 and 3/4.

Screen Shot 2014-11-17 at 00.01.35 logo is really good as it makes you feel like it is more personal . Written in a handwriting typeface is clear to see and also looks like a signature which would make it look a lot more professional.