The Selection Process
I decided to create the website logo to make it look truly professional.
These are the initial designs that didn’t get chosen:
It was a tough choice turning down some of these ideas as they were designed to represent a roofing company, middle right looked to clip-arty, second one down on the left didn’t work as you shouldn’t have gaps in a roof, so having a gap in the logo just was a silly idea. While I thought it was a good idea to have a visual with the text, I didn’t think any of them worked enough and that they all overcomplicated the design therefore I chose this design;