Once I had chosen a couple of designs to take forward, my next step was to create the same logos in much better quality with a bit more taken, I applied the colours I had chosen from my colour research and ended up with an entire set of five logos in the desired colour. Here they are;
I am now left with the task of deciding which colour logo to keep. To start this I look back to my colour research and firstly realise that blue is a corporate colour that large banks and technology companies use, whilst I was going for the down-to-earth cool & reliable designer look, it would be too easily mixed up with the corporations so I decided to scrap this colour. Next, I printed the previous pictures out so that I could see what they would like on my marketing material. This was a brilliant idea as the gold turned into a dark yellow colour on the paper and the orange-red didn’t look as bright as it did on screen. Great so i’m now left with brown and purple versions. I decide not to go with the brown as it looks like a dirty colour, and has connotations of nature and thought that purple best suited my design.
Now I’m simply left with one decision, which logo do I prefer? Well looking at both logos it actually seems reasonably easy given that the graph has more of a meaning to my work and the progression I hope to have at Hull college as a student. So I have decided to stick with this logo. Below you can see the final editions of the logo with a little extra detail added in to add in a bit of interest in rather it just being a plain gradient, then I have also reduced them to really small sizes to make sure they work from a distance, which they do. This is the logo I will use for my self promotion.