Irecieved a letter from Marketspace, a printing company based in London, this letter was to make me aware of a christmas promotion they were offering their customers. Included was a pop out – make it yourself christmas tree. I thought this was a brilliant example of self promotional material so I have decided to share it on my blog. Below you can see the images of the document and then the final version of the tree cut together on my desk.
When a company gets you to play with a self promotional item they have sent you, they have effectively won you as a customer and they are more likely to be used over their competition.
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