First item I will include takes design cues from my letterhead research, in general I want to keep in line with my luxurious branding feel so I will create this to hold everything I put inside it. Inside this envelope, I will have a total of three different item. Number one will be similar to the Natwest item for promoting their mobile banking app, It will be shaped like an iPhone, the screen will feature an internet browser with search of a web designer and then the link to akbdesign at the top. On the second page it will be captioned “What I do” and then list with icons the specific things I actually do. These will be:
3rd page – Quote
“AS A WEB DESIGNER, I KNOW THE FUTURE OF BUSINESS IS IN THE INTERNET. I DREAM BIG, AND MOTIVATED DREAMERS MAKE THINGS HAPPEN. I CAN MAKE THINGS HAPPEN FOR YOUR BUSINESS.”
4th page – Contact me
The second item I will create is aiming to close the sale, in effect convince the viewer to give their hard earned cash to me in exchange for my services, for this I will use a double sided A6 sized piece of paper. One one side it will be captioned “Am I right for you?” and then have sales lingo such as, “You need a quality service provided by multi-skilled designer who can capture your business visually and use current trends to present it to your clients in the best possible light. You want him to do all this whilst being affordable, friendly and professional with an edge to his the rest of his competitors”. On the second side I will have client comments and ratings of the service I have provided them in the past.
The final piece with be credit card style item which has a discount for them off the services provided they use it within as certain amount of time, this will make them think they have got a quality service, with a discount and then potentially be pressured into taking the service before they would have done otherwise.