Promotion Pack – Flyer

The flyer was designed using the colours of my logo, I also used white as the text to stand out from the background. I decided to make certain words bolder and leave the rest of the test in the regular font. Once I was happy with my overall design I decided to print them out to make sure they worked properly. Below you will see my analysis.

1

As you can see the general layout works really well and actually looks very professional but you can see the lighter font doesn’t work when it is smaller. This means I need to remove this, so instead I will use sizing of the font to differentiate from the different areas. Below is the second and final version of the flyer, there are a couple of things worth noting in this version though. Firstly the background colour looks more like a black, I think this is more to do with my home printer than the colour being wrong so I will test this using the professional college printers and decide from there if I need to change the colour. The only other ‘issue’ is that at the top you can see the logo on the other side of the paper, this won’t be an issue in the final stage as it will be printed on thicker paper therefore will not show up.

2 3Below you can see the three different iterations of the flyer I would be sending as part of my promotional package. The oldest on the left has faint text and is made from flimsy paper, the next is made from slightly better paper and has adjustments to the the type to made it readable and then the final piece on the right is printed on card with a gloss which looks very professional.

version

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