I started creating a pageless design due to reasons that can be found here (https://akbrodie.wordpress.com/2014/10/02/the-future-of-web-design/)having looked at the future of the web and the potential it has. As I was going along the process of creating it | realised that there were actually quite a few negatives. First, the amount of people that reach the bottom of the page after visiting the page is very minimal. You can easily understand the need for less text by reading this except from “The Psychology of Public Speaking” (http://www.mrmediatraining.com/2012/08/23/how-many-minutes-is-the-audiences-attention-span/)
“A website that contains less than 111 words the user will read 49% of the text on average, this is a moderately small amount of text in comparison to the average webpage that contains about 600 words on average, the user usually only then read about 28% of the text and then spend a further 4 seconds for 100 words on a page”
When all the data is on one index file, the file sizes end up being much larger than the average webpage, this means loading times will be longer, this isn’t good for two reasons. One, the user might just get bored of waiting and leave the site to the next one they can find and secondly, Google’s rules;
“Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites”
now specify that speed is considered when ranking your website, therefore a pageless design would get a lower rank because it takes longer to load.
Another reason having no pages effects the seo results is the fact there is only one title tag within the index file. An ideal title tag is under 65 characters and is a sentence consisting of keywords. Having multiple pages means you can have more title tags, therefore capturing a larger audience. Google also loves content, the more content you have the better the ranking you will get.
Given what I have just discussed, I have scrapped the scrolling page and begin research into SEO to implement into my new, multi-page website.
References:
http://firstresponsive.com/pageless-design-future-web-design/
http://googlewebmastercentral.blogspot.co.uk/2010/04/using-site-speed-in-web-search-ranking.html
https://developers.google.com/speed/pagespeed/insights/
(upload pageless design to FTP) run speed test.
akbrodie.wordpress.com 
Hi nice little write up, thanks for referencing my site!
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