When creating my self-promotion pack, I wanted to create a set of items that represented my brand in a specific way. I wanted to come across in a manner that was seen as luxury with a high quality to it, this was following my research of luxurious branding how they presented themselves as not just a product but as a way of life. By using a maximum of three colours, two of which being different tones of purple throughout the packaging I have created general look across everything I have produced, this makes it easily recognisable as part of something produced by AKB Design.
From my research about a self-promotion pack I knew that I had to create something that I could send out to the client so that I could close the deal. I wanted to create a little a package that would contain something that would be nice to look at and be an enjoyable experience for the client to open. In it I created a iPhone mockup which included information about myself such as what I can do and again contact details. I also created a mini poster that would describe their perfect designer and then explain that I am that designer. I also gave them a discount card within it so that they felt like they were getting a better deal.
I also created a envelope for my letterhead that followed the same design cues as my promo pack. It had simple design which took advantage of white space which created pleasant packaging for the letter. It was folded and shaped in an unusual way which makes it stand out from the crowd, which is something that has to be done as a designer because then a client is more likely to use your services, because if you stand out from the crowd and are able to show you can make that happen for yourself, then you more than definitely will be able to do it for someone else.
I think it was the depth of my research that really helped this stage become as successful as it did, understanding what others did allowed me to understand what I needed to do be professional but again what I could do differently to stand out from the crowd. Essentially my research allowed me to think outside of the box because i was researching what others ‘inside the box’ had previously done.
An example of this was my business card, I wanted to create something that would explain what I did without really having to read too much on the card. Again research played a massive part in this because I found the most successful business cards reflected the line of work that they were representing, therefore I chose a the design of a laptop, and added my logo to it, on the screen I created a mockup that didn’t advertise google but reflected it so that people understood what it was, then showed alb design at the top.