It is vital to get people talking about an exhibition, this way it more marketable and gets more footfall. This is needed to lure the target audience into the museum in the first place.
The idea of creating a user generated marketing video to be project on the walls within the museum walls and on the outside of the building works quite well. Basically the video would potray scenes of the whaling industry, but would allow the user to edit the frames of the video with drawing, a great example of this can be seen in Justin Bieber’s “where r u now?”;
there are frames here you can see an example of how his video uses this technique;
and this is what it would like for the whaling exhibition;