The current site, while isn’t terrible lacks a certain quality that would be associated with such a big event. The homepage that the user is immediately presented with is this;
This is a video background with an image of the lineup in the centre of the page, this is great if you only went to the site to check the lineup but slows down every other function on the site. To access the main site you must press the arrow, you are then presented with this page;
When you arrive at this page it appears to be quite a simple layout, but perhaps too simple with only iconography. I will research what the purposes of visiting the site are and then use those as the building blocks for the site. When you click on the passes, you are offered a list of the options;
This could be made much simpler and easy to digest for the user.
Finally, one of the most important pages for the user is the lineup, In my opinion it is not very good doesn’t offer the user much information about the acts. Below is the screen that lists the lineup.
As you can see it isn’t very appealing and when you click on an artist you are then presented with the screen below;
References;
akbrodie.wordpress.com 