Is the fold dead?

The ‘fold’ was initially coined in the newspaper industry, the papers would be folded in half and stacked, the information  above the fold should be the most compelling as it should make the consumer want to buy the paper. When the internet was invented, the technique was transferred as it was a concern that users wouldn’t know that they needed to scroll on webpages. This has now changed with most jobs requiring the use of the internet with over 40% of the worlds population connected to the internet.

With the ever rapidly changing environment of screen sizes, is there really such thing as a fold anymore? With mobiles, tablets, laptops, desktops and even televisions being used to browse the web, the position of the fold is really debatable now. Another point to note is that users enjoy scrolling and will do it just to get their bearing on he website.

Another thing to consider is that the parallax effect on scrolling a website makes it even more interesting. you can see a great example of this here;

A way to manoeuvre around the fact of the fold being located differently for each device. It is possible to make divs match the height of device, meaning that when scrolling, each part of the website matches the devices screen size. Spotify has a great example of this;

Finally a website that blurs the lines between scrolling and parallax effect by using images that are static and text that moves, it gives the impression that the text is moving on the page rather than you as a user navigating around a page.



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