The persona

After my research I found my target audience to be reasonably easy to understand, you can see the breakdown below;

Advertisement

Persona Research

The research was a vital step in figuring out who my audience was, and what they wanted from the website from a festival. Once I knew a knew about the subject I was questioning, I went on to ask the questions to provide the information I needed. Below are all the questions with the collective answers.

When you decide to go to a festival, what do want to see on their website?

Lineup

Dates

Tickets

> Packages

> Location

> Map

> Postage/E-Mail

Countdown

Video

Pictures

Travel

Personal quote on rough costs

A site map

If you know an already know an artist attending, what do you want to know about them?

Recent album releases

Social media links

Bio (Learn more, with quotes)

Stage & Time of performance

Who’s on the same stage

If you don’t know an artist attending, what do you want to know about them?

Image

Genre

What methods of transport would you use?

Train

Flights

Driving

Shuttle

What information/content would persuade you to purchase a ticket?

Highly visual

Tickets left

Previous Attendees Reviews

What type of festival packages would you expect?

Standard

Gold