Project Proposal

Introduction

This project aims to encourage children between the ages of 8 and 13 to become interested in other cultures and languages. It should observe and utilise trends of web design for children to motivate them to learn online. The site should allow its users to learn about other countries, cultures and languages in an easily accessible, engaging and thought provoking way. It aims to reflect intensive research and employ techniques including user experience/engagement and child orientated psychology.

THE ISSUE

The web is potentially unsafe for children as inappropriate content is sometimes accessible. For those children interested in cultural issues, relevant content may be spread over multiple websites, some including a great deal of text; sometimes misinformation is disseminated, or facts coloured by writers’ perspectives/prejudices.

This site, however endeavours to introduce children in a safe way to other cultures and associated matters, to build their interest and involvement and enable interaction with others.

THE RESOLUTION

The issue is large and challenging: prompt research will promote early development.

Initially, the unique site must be established: nothing similar exists. It must reflect the demands of the targeted age range and engage its users: a customizable character/avatar in the form of a cartoon frog is therefore included – different cultural characterizations being obtainable through engagement with different aspects of the site. The avatar is maintained throughout the different phases of the site, appearing in games, quizzes, etc. The promotion of learning about many other countries and cultures is an essential aspect of the project.

CONCEPT & KEY FEATURES

Explore;

Countries;

  Language lessons (Linked with existing Duolingo site)

  Historical Figures (History lessons)

  Multi Choice Quiz (General knowledge)

  Key locations (Capital and points of interest)

  Geography;

-Weather & Climate (Year round weather including photos)

-Terrain (Physical geographic features)

  -Location (Pinpointed on a map)

  -Events

People;

Friends;

– Chat

– Send digital postcards

– Swap Frog accessories

Randomly Generated User;

  Completely Random (only matching spoken languages)

  Criteria Generated (gender/age/location)

Cookbook;

Recipes (Teacher uploaded or provided via cms)

Gallery;

Famous arts

User uploaded pictures;

  Drawings

  Photos

Progress Rating;

Quiz (Based on different cultures, more questions correct, higher their rating)

Store;

Beanie toys

Colouring books

Nightlights

Plasters

Posters

Sticker books

T-shirts

Gallery;

Children’s artistic/photographic responses reflected local/observed cultures

Teacher Login;

Mass creation of accounts

Track students progress (from the quizzes)

Chat

Help;

Video tutorials

BRAINSTORM

The brainstorm below enabled decisions regarding the more important factors of the website: parts were rejected as being unsuitable for the selected age range, some ideas were too abstruse, others too highly demanding for little reward.

FUTURE DEVELOPMENTS

Many concepts will not be realized within the limited time frame: prioritization is essential to establish what is key, but this is dependent on initial research: priorities may change when necessary and future developments are established.

HOW I’LL DO IT

New skills in different directions are needed, utilizing:

  • Foundation (layout)
  • Ruby on Rails (dynamics)
  • Canvas (html) (complex layers)
  • Database (knowledge/skills acquisition, php)

COMMERCIAL VALUE

As an educational tool for young students and teachers, there is an obvious commercial application, which may be enhanced by “add-ons” such as the store, video tutorials etc.

ROUGH TIMELINE

  • Mid Oct 2016: Initial proposal submitted.
  • Late October 2016 Start research stage
  • Mid November 2016 Complete research stage
  • Mid November 2016 Start pre-production stage
  • Late November 2016 Complete pre-production stage
  • Late November 2016 Start production stage
  • Late February 2016 Complete production stage
  • Late February 2016 Extra time for further considerations

PLAN OF ACTION

Research

Demographic research

Persona research

Persona creation

Survey

Colour research

Moodboard creation

Timescales

Pre-Production

User journey

Wireframe

Wireframe analysis

Marketing campaign

Production

Design

Design analysis

Prototype creation

Prototype testing

Final Prototype

Development of website

Post-Production

Marketing

Continued development

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