Google’s Arts & Cultures App

Google created a service for learning about arts and cultures online. It is a fantastic tool to learn about many of the different categories from ‘Artists’ to ‘Historical Figures’.

The homepage introduces the user to the site with a banner image explaining the site, and gives them a ‘Daily digest’ consisting of intersting subjects.

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Along the left tab you have partners, who are the people responsible for providing Google with the content;

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Once you have selected the subject you want to look at, the site gives you a description along with the different exhibits about that subject;screen-shot-2016-10-23-at-19-39-59screen-shot-2016-10-23-at-19-40-21

Once an exhibit has been chosen, the site uses images and text to portray information about the subject to the user, as can be seen below;screen-shot-2016-10-23-at-19-40-42screen-shot-2016-10-23-at-19-40-46

Artists are shown similarly with a slight difference. The artists are listed alphabetically or by a time format in a timeline.

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Again, selecting a specific artist allows you to read a short description about them and then also view their work.screen-shot-2016-10-23-at-19-50-16screen-shot-2016-10-23-at-19-51-11

The same is shown also for Hostorical Events and Public Figures as shown below;

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What is very interesting is the places section is broken down into popular areas that can be explored inside by looking at images, 360 degree videos and documents about the area.

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What is also very interesting is the Google homepage advertised a specific part of history on their homepage with a link to their cultures site, this was interesting to note as it enticed a large demographic of users into the service. Featuring certain days on the homepage of my site could do exactly the same thing.

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The site was also fully optimised for mobile;

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