Letterhead Design

With the unusual way I have designed my envelopes and letter shape, I thought it would be an important stage to design the layout of the content itself. Therefore I studied some grid layouts (https://akbrodie.wordpress.com/2014/12/29/understanding-grids/) and started to mockup a few of my own. I knew that using the same colour across all the promotional material I produced was important, so I decided again, to use purple, I knew from the traditional letter, and the legal requirements of any business that sends a letter that it was important to include contact details on the letter, so I decided to use the way I had folder the paper to change the layout. I created a blank space on the left to begin with so that the main content was on the right, this is like a letter I found during my research and you can see this here:


You can see my first design is similar but removes the box from the left, it is below. I found by having the content of the letter so far across the page just seemed unbalanced so I scrapped it.


To create a design much more like the one I was inspired by I moved the informational section to the left but maintained the width of the column since from my previously research I knew it was important that the line width wasn’t too long as it would be easier to read. Also, I disliked the text being so close to the left  as I feel it didn’t work with what I’ve learnt from my research about white space and overall layout so I moved it over a bit to the right, you can see this edition below.


Then I started to consider the experience of opening the letter and taking the letter out of the envelope, I folded the paper into thirds, the way I was planning on doing, and realised the section I created on the front of the letter wasn’t quite a third so I changed that to be exactly one third. Next placed the letter in the envelope and pulled it out as if I was opening it fore the first time, I visualised my logo on the centre and coloured sections on the thirds above and below. My logo is purple and I wanted to have a consistency across my branding therefore I decided to have the coloured sections in purple too, this mean’t I had to move the logo on the letter because it didn’t stand out against the new background colour.

4 5


Promotion Pack – Loyalty Card

I thought something that would be really useful to include would be a Loyalty card for the client, this way it almost guarantees they will keep the card if they have already thrown away the business card. A constant reminder of my business every time they look in their wallets. Although I’m giving the client a 25% discount off my services, firstly it makes them believe they’re getting a cheaper deal, and secondly I would account for that when pricing up my services. I have tried to stay in line with other luxury style cards you can see my inspirations and mockup below.

cards-hero-loyalty imagescard_backMY DESIGN;

Loyalty Card
I was reasonably happy with my initial mockup so I made no changes at all, below you can see the initial print and then the final print, as you can see this final version looks like a much higher quality.




Promotion Pack – Packaging & Leaflet

My first mockup I created was based with design cues from this image:


A letter for a San Diego hotel, something that I thought worked really well because it looks very luxurious and has a very good quality appearance. This is what I want to represent in my self-promotion pack so I set about designing the packaging myself, you can see it here:

ScanScan 1 Scan 2

Inside I created a little booklet to tell the client what I do (above), the front page shows the logo while the second page contains the contents of the rest of the package, a third page shows an image of me with a quote of a famous designer and the fourth page is a little cheesy with line from the song “Call me maybe” by Carly Rae Jepson. As you can see it says “Here’s my number; (number) so call me maybe”. This was my initial design but after further research which has already been posted I realised a lot of this was irrelevant. The design is going to be of a front of an iPhone so it will be reshaped, secondly the logo will become a smaller visual on the front page as the main concept will like google search in a web browser. The second page will now instead show all the skills that I am capable of. The third page has completely changed as I realised that by quoting someone else in my book it makes me seem less important which is not the effect I want to have so I have created my own sales line to further advertise myself and this will be placed over an image of a laptop. The final page will have contact details but if I want portray myself as a quality service, I shouldn’t have any cheesy lyrics so I have decided to drop those and add in alternative methods to contact me like my twitter and blog address. The second design is in the stage from paper to digital and also has the correct content:

bookletThe final mockup when reshaped and redesigned to be like an iPhone looks like this;




The only issue with the final version is that the phone is on the backside, this is a printing mistake and will be fixed by the final edition.

The next step was to create the final mockup of the insert and also create the mapped version of them so they were ready for print. When on my visit to Wyke Printers, I showed them my designs and then discussed with them any changed they though would need to be made to my designs. On the actual folds because I have used multiple pieces of paper and glues them together to get the design I wanted, I have folds and joins where I don’t need them, by creating a map I can then print it out on one piece of paper then cut out shape and then fold and glue in the relevant places, this would not only make it much easier for mass production but would also create a much better experience for the client. Below are the maps of my designs and also the final mockups of my booklet.


promotional frameI decided that I wanted to make the iPhone look a a little more professional, so I removed all of the real images of the iPhone and added my own details in for the microphone and then made the back look like an actual iPhone too. You can see the new version below alongside a real image of the iPhone for comparison.

real-iphone-back iPhone-front
Here you will see the complete set of different versions that I created starting with my initial design to completely finished version. You will notice that the first iPhone, second iteration was actually printed backwards, so doesn’t look right, this was fixed for the final version.


Creative Futures ~ Brief

My brief is to create a logo, this logo is going to represent me as a student, the work that I produce, something I will be able to use to brand my work as my own and become instantly recognisable to the people who view it. With little knowledge of branding, I plan to study and revise key concepts that will affect my final design.

Initial thoughts on my logo are that I want it to be based upon the name “BRODIE” so it is instantly recognisable as my own, it should be somewhat relatable to a computer or the web as i am a web designer. I have written these initial thoughts before I start my research so that you can see how my ideas develop after I have researched further into the world of branding.