About patriotic americans

Americans go to extreme lengths to be patriotic to their country. Nothing seems to come between them and their country and their belief that their country is the best in the world. By understanding how and why people are patriotic helps us create a patriotic experience in turn creating more sales for the gun holster company. The biggest sign of being patriotic is by flying the american flag, it is the ultimate sign of respect for your country, this has already been done on the High noon holster site as you can see herein the bottom left;

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It seems a little bit too subtle, especially when stereotypes of americans are loud and brash, the flag should be bigger, much bigger and in your face to encourage the patriotic emotions when flying their flag.

1st Air Cavalry Brigade ground troops build on advanced skills

Joining or supporting the military is a very patriotic thing to do in america, regardless of the purpose of the wars they are fighting the vast majority of americans hold their soldiers in high priority. This is fitting given that the sites purpose is to sell gun holsters, this is something that the military use on a daily basis. So by making a strong connection between the holsters and the soldiers who serve the country, the american viewing the page would be sub consciously encouraged to buy the product.

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A road trip across America is seen as a great way to be patriotic, when the country is so big, why travel elsewhere? Stay in the country and spend your hard earned money in the us, improving the economy.

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Go supersize, you know you wont eat it all but anyone who suggests you cant is only preventing your right to freedom, and we all know America is the freedom land. Eating at neighborhood BBQ’s is a must and shows your support of your community

Target Audience for gun sites

To best create a design for a website that effectively and efficiently pushes sales boundaries, it is vital to understand the target audience. We need the complete story about the demographic to allow us to successfully create a site that they can use and relate to.

34% percent of homes in USA have a gun on the premises, given the fact that there 117,538,000 households in the us, the website has an overall appeal to 39,962,920. That’s an incredibly large market, especially when you consider the fact that there is probably people new to buying guns who may visit the site. Men slightly outweigh the women when it comes to owning a gun so it isn’t necessarily a masculine thing to own a gun

Another noteworthy fact is the environmental areas of where these gun owners live. Guns seem to be much more common in rural areas than in suburban or even urban areas. But this is also another interesting route to consider the type of sites, each area will have its own personality, therefore it would be wise to consider a slightly different design, or just featured content for rural, suburban and urban areas.

54% of the entire population believe it is necessary to own a gun, but is it really? and why do they feel so compelled to own said guns. There are a lot of people who suggest it is for their own safety within their own homes, against intruders and potentially against the government/police forces (and in an age of NSA spying, corruption in civil forfeiture, racist police and fear mongering using false flags, who can blame them?),. There is also the patriotic americans who want to keep their beloved “Second Amendment” because it is their right to keep the ruling yet, many americans broke and fought for the repeal of the eighteenth amendment, the legalisation of alcohol.

Given it is so patriotic to own a gun, it would be wise to consider what other things make americans feel patriotic and linking those with the sale of guns to create a stronger holder over the consumer.

References;

http://unstats.un.org/unsd/demographic/sources/census/docs/P&R_Rev2.pdf
http://www.stats.gov.cn/tjsj/ndsj/2013/indexeh.htm
http://www.census.gov/apsd/techdoc/cps/cpsmar10.pdf
http://sputniknews.com/voiceofrussia/2014_04_25/The-Boston-bombing-was-a-false-flag-attack-Nathan-Folks-7658/

http://www.debate.org/opinions/do-americans-need-guns
http://www.gpo.gov/fdsys/search/pagedetails.action?granuleId=&packageId=GPO-CONAN-2002&fromBrowse=true
http://www.gpo.gov/fdsys/pkg/GPO-CONAN-2002/pdf/GPO-CONAN-2002-9-3.pdf

Gun Holster Websites

It is very important to look at the competitors of highnoonholsters to be able understand the most important element of the sites are. This will allow us to understand what can be removed from the site and what needs to be updated. There are many competitors within thew market of gun holsters so it is important to stand out from the crowd. This shouldn’t be hard as the majority of the other designs are just as poor as the one that we have to redesign. The biggest competitor in terms of competition within the market and design is the Blackhawk site. It is complete with full width images with overlapping pictures of guns on the welcome page;

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Action photos of soldiers with bold white text to make things stand out more. The navigation tackles the problems covered in the book “######” with drop down menus by creating a large box below the menu that contains all the links;

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It is clear, simple and easy to use, regardless of the fact there is a huge amount of content on there.

Patrol Store seems very busy with a lot of content, there are banners advertising products, smaller adverts that link to an external site.

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There seems to be a lot unnecessary information on this site that will only confuse the user. The menu is also confusing, while I was looking for the holster tab I couldn’t seem to find it and if you look as well, you will find it is difficult to navigate. Eventually when I did find the gun holster section there were only 16 to choose from. While this limited amount holsters available for sale on the site are shown in a simple grid, they still seem cluttered.

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Simply Rugged lacks a professional look that allows the user to trust it with its payment details. When you land on the site, you are greeted with plain welcome page that doesn’t particularly make to you want to stay on the site.

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The store is simple in the sense that the menu makes it easy to choose between the different things you can buy, but at the same time the images are very low quality sometimes with a description. This is awful, and am not encouraged to click on any of the links. From looking though these sites, I have realised something that I hadn’t planned in my planner is e-commerce design, so I am going to make a note to cover that next.

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Uncle Mike has a great site, it is simple, clean and encouraging to use. It has two colours, grey for the text and green from the logo for the buttons and links. I think the simplicity of the site works in it’s favour.

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Alien Gear is a very cheese website with alien faces and flying sauces, takes away from the professional purpose of the site, to sell gun holsters. How are the two related? There may be a small demographic of americans who own guns that also believe in aliens, but seems a strange way do business to single out your audience and effectively cut the others out of your business’s target audience. This site has even less options available than Simply Rugged’s with only four holsters available for purchase.

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De Santus Gunhide seems very outdated by using old skeuomorphic design which takes cues from a real object and makes them into digital design. That said though it also seems to have used the colours of the american flag which helps sell the company as a patriotic experience and will encourage people to buy from the site ‘for their country’. That said, the store is reasonably good, splitting the items into categories then allowing you to go into those categories.

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The Holster Store seems very backdated to the early days of the internet with the simple sidebar containing many text links. That said, 30 seconds while writing this past sentence, I received an instant message on the site asking me if I needed any help, just like a shop assistant would if I walked into a store.

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This site has a huge collection of different holsters available for sale. These two facts help make the site better than it originally seemed, customer support is something important that I read in Nathalie Nahai’s “Webs of Influence”.

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Galco Gun Leather is a website that works really well with flat colour, images and minimal text, the store looks like any other. It is simple and professional enough to be trusted with your money, but nothing special in the sense it doesn’t stand out from the crowd.

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Crossbreed Holsters has a nice mixture of texture and flat colour to look professional, it is accessible and easy to navigate with a well laid out shop, with 60% of the products with discount, this relates to the sales techniques mentioned in Nathalie Nahai’s “Webs of Influence”.

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The bright green of sticky holsters instantly makes the site seem unprofessional and unreliable. To even browse the holsters you have you used this drop down box to select one you want to look at, this is bad user experience.
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References:
http://www.blackhawk.com/
http://www.patrolstore.com/holsters.html
http://www.simplyrugged.com/
http://www.unclemikes.com/holsters
http://aliengearholsters.com/
http://www.desantisholster.com/
http://www.theholsterstore.net/
http://www.galcogunleather.com/
http://www.crossbreedholsters.com/
http://www.stickyholsters.com/

Second Design Stage

The next step in doing my design was to get my initial ideas onto the computer, so here you will see quite a large jump in progress but at the same time, there are bits missing at this stage as I haven’t yet completely finished adding the content but this is the style so far.

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At the top you see a video as soon as you land on the page, it would automatically play as soon as you land on the page, there is simply a button there to represent it being a video. This video will include America propaganda, visuals of war related events and presidents speaking in a reasonably fasted video. It also shows the top of the next section which is about the military budget and how it’s spent. as you can see war and peace are split up into columns with their own colour scheme.

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This section is still about the military budget but it shows the individual things the budget did, and could have bought. To keep my design flat I have decided to use icons that represent the appropriate items, I think this helps the simplicity and focuses the viewers attention on the actual facts themselves. There are some sizing issues that will yet need to be covered.

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This section is about the economy and how it could about gaining wealth, I have introduced this section with a quote old president of the USA, George Bush which is about how every us citisen should go shopping more, the day after 9/11. I think this really works because even in this early stage, when I show peers for review, they all seem very shocked and say “did he really say that?”. I think this will create more intrigue as to the content of the section.

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The footer is where the call to action happens to get the user involved with social debates.

You can see from this early stage the design is coming on nicely, it is taking form with a similar overall theme.

TRIPLAGENT Mockup Challenge

We were given the challenge of recreating a mockup to the best of our abilities within photoshop, one the left is the original and on the right is my mockup;

TRIPLAGENT-MOCKUP TRIPLAGENT-ORIGINAL

Screen Shot 2014-10-27 at 17.24.57

Another element we were tested on was the way we named our layers, I made sure mine were structured in such a way that should someone else have to work on the project they’d be able to understand what each layer represented.