The website is for the target audience of 6-12 year olds. Therefore the characters need to be interesting.
Something I learnt from my trip to hamleys was that I should have more than one character to allow for further commercialisation in the future.
The characters should be designed in a cartoon style, just like the angry birds.
They should be as simple as possible with a whole body, without long arms or legs, you can see an example below;
Noting that the eyes would have to be designed further down their body so that users could add hats to the creatures during the customisation stage and not cover the eyes. Next would be the different styles. Therefore, there should be a frog for each continent other than the antarctic, this goes to connect the different countries in the branding alone.
The next step is to choose the branding, so the top five frogs have been chosen from each continent and attached to a quiz. This quiz will be given to children to allow them to decide what their favourite frog is. In turn I can create my frog team from the results of this quiz.