Notes from Childrens Movies

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Angry Birds – BOX OFFICE PROFIT ($347M)

There were quite a few puns related to the characters being pigs;

– When birds fly (The birds in the movie don’t fly)

– What the pluck (Instead of swearing)

– Calvin Swine boxer advertisment

There was also a very respected character in the movie called Mighty Eagle. The one that all the characters look up to for wisdom and help. Having a Special frog character who could offer help might be a good way to encourage the use of the help section.

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Zootopia – BOX OFFICE PROFIT ($1.024B)

Celebrity singer Shakira made an appearance as an animated character in this movie. Perhaps in the future celebrities could have their own special frog created and hold a competition/conversation with the students around the world provided it was on topic and relevant.

History of the animals in the movie were made reference to and this could be an interesting point to touch upon in some form of theory.

The story has morals for the viewers to listen to, the main characters parents say to the child that they can do anything they want, and the story follows the hero that despite being told by others that she cannot be a member of the police, she successfully becomes part of the force. BE INSPIRATIONAL.

The movie makes lots of references to the real world. The heroine moves to the ‘big city’ that looks a lot like New York City.

The movie includes puns too;

– “I’ve got to address the elephant in the room” in an awkward situation, then turns to an elephant cop and says happy birthday.

– ZUBER (Zootopia + UBER)

This movie makes a point of how bullying can have a huge impact on someones life. This site should do it’s absolute best to prevent this.

They visited real life places in the movie like the natural history museum. It gave me the idea that certain customisation items for the frogs can become available if a user is tracked going to a certain location. Just like the Snapchat place filters.

The scene at the beginning of the film is referenced throughout the rest of the movie. The introduction to the site could include a short video that has references made to it throughout the experience.

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Rango – BOX OFFICE PROFIT ($245M)

There was clever usage of fonts within this kids animation. Fonts and the use of colour can massively increase the kids appeal of a movie and in turn a website.

The soundtrack was great. There were a group of animals that told the story of Rango, and made appearances throughout the movie to give updates and play songs. The use of a bot on the website that can act as an assistant like Google Assistant or Apple’s  Siri to help with the students learning could bve advantagous. They could pop up and offer to play a quick tune from that country when they check out a new country.

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Finding Dory – BOX OFFICE PROFIT ($1.021B)

This movie is really clever, it shows the relationships between aniumals of the same breed and also animals that have no connection at all. More interestingly it pulls out the meaning of how if the animals work together, they can become much stronger.

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The Princess and the Frog – BOX OFFICE PROFIT ($267M)

This movie was the most relevant to my project because it’s main characters were frogs. It had some really important things worth noting. The landing page could adopt the storybook layout shown in the movie when they first describe the traditional frog and the prince story. IMG_20161103_1007506.jpg

A pun used: Hop to it

Music makes a large part of this film, and help splits it up. It brings up some interesting points, the site can include music as the user browses it. It can also start cultural challenges, a month long projects that the kids can get involved in through school. A great example of this could be music, lyrics could be posted as part of the challenge, and the users could go away and interperet the lyrics how they wanted and post their resultsd as part of the challenge. This way users could browse the multiple recordings of the same song but then see how culture and tradition influences the sound of the song.

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Inside out – BOX OFFICE PROFIT ($857M)

This is a great movie that portrays the different emotions of the main character. Joy, anger, sadness, nervous and witty all play their own part as the characters and this may be something I should consider for my project..

Including other animals other than frogs that are not animals that the users play as but instead just see throughout the experience can have differenent emotions that can be used to encouraged to manipulate the user into comepleting certain tasks.

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Frozen – BOX OFFICE PROFIT ($1.276B)

Frozen was set in a magical kingdom and the film celebrated relationships. It further included ideologies of royalty and class within the film. This was interesting but not something I want to deliver in my website as I believe all the students should feel equal.

The movie makes a point of how important friends and family are in this movie, and how integral to relationships honesty is.

Frozen had lots of songs throughout the film and it is important to point out that this movie was very much themed around winter meaning it became a brilliant film for selling accessories for around christmas time.

 

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The Good Dinosaur  – BOX OFFICE PROFIT ($332.2B)

The good dinosaur that portrays basic human emotions throughout the movie.

It shows the magic of learning about new enviroments with a friend.

It shows how with guidance/protection of a external being you can become stronger, I think that this means that the frog within the game should not be the character the user chooses to play as, rather, to befriend for help and ressuarnce as he explores the world with his friend.

His father says to him as a young dinosaur in the movie that if he ever gets lost, just follow the river and you will find your way home. The same should be said for the website, should the user get lost, they should click on their pond to go back to their homepage.

The movie is clever as it shows how the characters transition from young and fearful to more confident and developed beings.

Analysing the Angry Birds Platform

Rovios’ hit game Angry Birds is an important thing to analyse in the sense they both share common goals. Entertaining young audiences and using animals to relate to children is an important part that both Rovio does aand that the project aims to complete.

Rovios’ success allowed it to profits to exceed 50 million euros, so it clearly is a success story. Given the small similarities in the project, what points can I take from their platform that can give my project thebest possible chance to succeed.

Firstly the platform is very simple. It limits it’s original characters to just six;

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Mikael Hed explained: “It has to be easy to pick up and play but hard to master. The “easy to learn” part was really important to us. When you see one screenshot of the game you know what you have to do. Angry Birds is simple, but it still has depth. It has to be so much fun that players want to return to the game over and over again.” – This is something that my website should offer to it’s users. An easy experience can be easily understood as soon as it as seen. The characters should also be a reflection of this, with simplistic characters in various colours and styles.

Next is the pure value of Rovio due to it’s game Angry Birds. This is down to the monetisation of the game. A free version which offers limited levels and also a full version for just $0.99 – it gains a lot more profit from in game purchases and other similar Angry Birds style games such as the Space and Star Wars editions that take on a whole new perspective;

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Something that angry birds started in 2010 was the Angry Birds Season, a game that would update with new features and levels during different seasons. This is something that was already relevant to my project and something discussed in my original proposal. During a cultural holiday, additional items can be made available to customise their frogs with.

Another monetisation value Rovio exploited with their hit game are collaborations. Collaborations saw Rovio working to remake it’s game in the style of Star Wars (Seen Above), FOX (Rio), NASA (Space Version, seen above) and physical arcade games as seen below.

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This is somewhere I could develop my project, with collaborations with the merchandising and online services for specific purposes related overall entertainment. This would make learning much more interesting, and fun for the children.

Compatibility with all devices was something that important to Rovio as it meant adoption of it’s game on a much larger scale, so it developed it’s game for every possible device on the market. Before long the game was even avaiable on social networks. This is something Essiential for my project as I am trying to encourage users worldwide to use the free service, load speeds and device issues cannot effect the quality of the service, this is vital.

Rovio have stated that 40% of their revenue comes from sales of merchandise from the Angry Birds series. In 2010, they first started selling plush toys online and in retail stores. It is estimated that 1 million shirts and plush toys, respectively, are sold every month.

Original merchandise included game CDs, recipe books, plush toys and the board game produced by mattel.

A further way that Rovio make money is via TV and movies. In 2016, Angry Birds released the Angry Birds movie explaining the story of how the birds and pigs met originally, you can see the trailer below.

The movie had a budget of $73 million but grossed a total of $347 million, making it the best selling game adaptation movie ever made, topping video game adaptations made by Disney.

References:

Click to access rovio.pdf

http://www.forbes.com/sites/scottmendelson/2016/05/23/box-office-angry-birds-is-on-its-way-to-being-the-biggest-video-game-movie-ever/#35df4f626afc