Persona Research

The research was a vital step in figuring out who my audience was, and what they wanted from the website from a festival. Once I knew a knew about the subject I was questioning, I went on to ask the questions to provide the information I needed. Below are all the questions with the collective answers.

When you decide to go to a festival, what do want to see on their website?

Lineup

Dates

Tickets

> Packages

> Location

> Map

> Postage/E-Mail

Countdown

Video

Pictures

Travel

Personal quote on rough costs

A site map

If you know an already know an artist attending, what do you want to know about them?

Recent album releases

Social media links

Bio (Learn more, with quotes)

Stage & Time of performance

Who’s on the same stage

If you don’t know an artist attending, what do you want to know about them?

Image

Genre

What methods of transport would you use?

Train

Flights

Driving

Shuttle

What information/content would persuade you to purchase a ticket?

Highly visual

Tickets left

Previous Attendees Reviews

What type of festival packages would you expect?

Standard

Gold

My idea changed

To keep my idea simple, I decided the best thing to do would be design around what I wanted to learn rather than making what I am learning fit a specific idea. Therefore since I am studying the Polymer Project, I decided it would be best to try and design something around that. Therefore I have decided to redesign the Coachella website, a simple site that currently lacks imagination. I will combine what I learn using Polymer Project and Google material design to create an immersive experience for the user.

Targeting Specific Audiences

Trust people with similarities – Taylor homepage with welcome using local ‘lingo’ is a statement I made in my initial research after I had read Nathalie Nahai’s “Webs of Influence” (https://akbrodie.wordpress.com/2015/02/05/notes-from-reading-books/.) This is something I decided to carry through to the final version after going through the wire frame stages. What we did was research the language and the things in each us state have in common, things they all know, and have common knowledge about, then use them in the welcome message to them when they land on the website. The idea is that the website can track the location of the user based on their IP address, which would allow the page to be displayed differently users from different states. Therefore, using information we gathered from our font research about the relevant fonts, we were able to create an ‘el paso style design, note the packaging of the el paso box here;

then note the images we created for the different states below.

Featured Image Research

Another important element is relating to each customer individually, and because America is such a vast country it is split up into 50 states. Therefore they all have their own individual language. When researching Natalie Nahia’s book about psychology in design, it is proven that people trust people similar to themselves, therefore I think it would be worthwhile building a landing page that is directly relatable to each individual from each state. By using language that is only used by people within that state, and a background image that suits the area, for example, Texas landing page would have an image of vast deserts with a cowboy on it. While a California landing page would be beach with people in shorts. Understanding stereotypes and local ‘lingo’ I will bet able to create landing page directly relatable to the people from the different states.

Alabama
They love Sweet Home Alabama” by Lynyrd Skynyrd, therefore a play on the lyrics may be nice;

“Sweet home Alabama,
Where the gossip is so true,
Sweet Home Alabama,
High Noon Holsters, I’m coming home to you”

They love a good gossip in Alabama so much so that they have 6 pages dedicated  to it in their local newspaper, compare that to the two pages they give to the actual news. They’re classed as the best at barbecues in the usa, so it might be nice to have an image of a social barbecue scene with the text over the top.

Alaska
They know the nature really well and spend a lot of their time just dealing with it.
They get great views of the Aurora Borealis so incorporating this in the tagline.
They also drive regularly on ice and snow and have to deal with grizzly bears too.

“As beautiful as Aurora Borealis,
As dangerous as a grizzly bear,
As functional as your snow chains,
Our holsters are the best.”

This should be accompanied with an image with a scene of people enjoying the nature in Alaska.

Arizona
This is the state of the ‘cowboys’
It is really really hot. – they will park a mile away from their destination just so they can park in the shade.
The home of the grand canyon.
Everyone owns a swimming pool

“Parking in shade is important,
but having the right holster to your gun
is just as important.”

This should be accompanied with an image of people walking around the grand canyon.

Arkansas
They love game shooting. This is mega important for the holster site.
Deer season is the biggest
they chew tobacco
They wear overalls on all occasions

“What do our holsters have in common with overalls?
Everyone in Arkansas wears them.”

This should be accompanied with an image of game shooting deer as target.

California
They use dude and bro
they use the word “like” in every other sentence
The traffic is alway really bad
They love their food.

“Dude, our holsters,
are like totally the best ones in SoCal,
you’d be like,
crazy not to own one.”

This should be accompanied with an image of sunset sun beach with beautiful people.

Colorado
They love their dogs, and take them everywhere
They are all a little bit hippie
They love skiing
they love green chilli
They have legalised marijuana

“Having food without green chilli would be the same as having a gun without one of our holsters.”

This should be accompanied with an image of someone skiing on a mountain.

Connecticut
They have legalised marijuana
Majority of them have a lot of money
They have field parties
They love basketball.(UConn)

“Being passionate about UConn is one thing,
wait till you see our range of holsters.”

This should be accompanied with an image of a crowd at a basketball game.

Delaware
The beach is a very important element of life there
They don’t pay taxes- and are proud of it.

“You don’t get charged tax in Delaware,
so we won’t charge you taxes online”

This should be accompanied with an image of a delaware beach.

Florida
They have the most guns permitted compared to all the other states.
The majority of them own a boat

“You have a boat, a gun and one of our holsters,
you must be living the dream.”

This should be accompanied with an image of a boat party.

Georgia/Atlanta
They love sweet tea

“Our holsters are like sweet tea.
Great and loved by everyone.”

This should be accompanied with an image of someone in a cafe drinking tea.

Hawaii
They serve rice with everything
They love surfing
People are laid back

“Burger with rice?.
your gun with our holster?
It’s just the way it’s done.”

This should be accompanied with an image of surfing and the beach.

Idaho
Biggest place in the us for fly fishing
Farming is the biggest employer there and they are famous for their potatoes
They enjoy living in isolation

“You not having one of our holsters,
would be like Idaho,
not having potatoes.”

This should be accompanied with an image of someone fly fishing.

Illinois
They have really inconsistent weather

“Sun, sleet or snow,
Our holsters are consistently great.”

This should be accompanied with an image of the river rolf.

Indiana
They travel everywhere in tractors
Their liquor stores shut down on sundays
They often have tornados

“Unlike your liquor stores,
we don’t shut down on sundays.”

This should be accompanied with an image of a large tornado.

Iowa
They walk everywhere
They love to read
They’re very friendly people

“Your boots were made for walkin’,
Our holsters were made for wearin’.”

This should be accompanied with an image of a group walking in Iowa.

Kansas
Superman was fictionally from Kansas

“Even Superman isn’t as strong and powerful as our gun holsters.”

This should be accompanied with an image of the flint hills.

Kentucky
They are no longer interested in the Kentucky Derby
They love to read
Kentucky Bourbon is the best in the country, apparently.

“Kentucky Bourbon is the best in the country,
just like our gun holsters”

This should be accompanied with a picture of someone reading a book.

Louisiana
They love celebrating things
They like to talk a lot
They love to drink

“Here’s something to talk about,
our gun holsters”

This should be accompanied with a picture of a celebration.

Maine
They always see moose
They love seafood
“Ayuh” is basically local language for yes.
Is mainly pine tree forest

“Ayuh, our gun holsters are
perfect for experiencing mother nature,
in all of it’s glory”

This should be accompanied with a picture of a pine tree forest.

Maryland
They love crabs
Natty Boh is the most common beer
They don’t leave the house without their old bay seasoning
They love their state flag

“Old Bay Seasoning, check.
Great quality gun holster? Check.”

This should be accompanied with a picture of a their state flag

Massachusetts
They’re obsessed with the kennedy family
The home of Harvard University

“Businesses, actors and presidents alike all come from Massachusetts,
but welcome the best thing to come to Massachusetts.”

This should be accompanied with a picture of Boston or Harvard.

Michigan
Hitting Deer is a common thing
Ford & General Motors have strong roots here.
They love hunting.

“Don’t just hit deer,
Shoot it.”

This should be accompanied with a picture of Big Buck.

Minnesota
Prince was born there.
They are used to driving in winter weather
Goodbyes take a long time

“Don’t let getting your gun from your holster take as long as your goodbyes,
get one of our holsters.”

This should be accompanied with an image of a snow covered road.

Mississippi
They love the rebels and the bulldogs
They love the Confederate flag
They shoot everything
They love the blues music
They are kind hearted and generous.
“We have passion for quality, just like you have passion for the blues”
This should be accompanied with a picture of a blues bar

Missouri
They hunt frogs
They stop their car in the middle of the road to talk to people.
They like to watch thunderstorms
They love Imo’s Pizza

“Hunt frogs or deer, our holsters are the perfect fit”

This should be accompanied by an image of a thunderstorm

Montana
They love their meat
They always speeding
They drive everywhere
They don’t like spending too much money.

“Montana residents, meat your next holster”

This should be accompanied with an image of the long roads

Nebraska
They love runza
They are massive tree huggers
A lot of them work in call centres

You might just love our holster, more than the tree in your garden

This should be accompanied with an image of tree huggers

Nevada
They’re not easily impressed
It’s very hot
They handle their drink well
They believe in ufo’s
they like fast cars

“You might not be easily impressed, but our holsters will take your breathe away”

This should be accompanied with an image of the deserts

New Hampshire
they grow things in their garden
they are not angry drivers
they hate taxes
they would rather worship squirrels than god

“You should worship the High Noon,
as our holsters are almighty god”

This should accompanied with an image of vegetable patch garden

New Jersey

They love bagels and pizzas
They love dunkin donuts

“Shopping list; bagels, pizza, high noon holster”

This should accompanied with an image of dunkin donuts

New Mexico
They’ve all seen a ufo
they all speak splanglish
They love green chillis
They would rather spend time in nature.

“You’ve seen a ufo, but never seen such good quality in a holster”

This should accompanied with an image of New Mexico nature

New York
They think they’re better than everyone else
They create great new foods
People judge you on the jacket your wearing

“Decent Jacket, Decent Holster?”

This should accompanied with an image of NYC streets

North Carolina
They love college sports
They would eat biscuits for every meal if they could
They love drinking sweet tea
NASCAR is life there
They all want pick up trucks

“Pick Up Truck < High Noon Holster”

This should accompanied with an image of a nascar race

Ohio
They love football
They love buckeyes
Drink Cheap beer

“You’ll love our holsters, more than buckeyes”

This should accompanied with an image of buckeyes

Oklahoma
They deep fry anything
They all know who Will Rogers
They love Toby Keith

“Our holsters are so good,
you’ll want to deep fry them”

This should accompanied with an image of Chesapeake Arena

Oregon
They love the great outdoors
Breweries are very big there
They all have puppies
They love Ducks football

“Have a drink on us,
You probably made it anyway”

This should accompanied with an image of people drinking

—***—***—SO FAR—***—***—
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming

References;
http://www.movoto.com/al/alabama-stereotypes/
http://state.1keydata.com/
http://www.danoah.com/how-well-do-you-know-the-slang-words-from-your-state
http://www.movoto.com/blog/opinions/alaska-stereotypes/
http://www.movoto.com/ca/southern-california-stereotypes/
http://www.movoto.com/arkansas-stereotypes/
http://www.movoto.com/arizona-stereotypes/
http://www.movoto.com/co/colorado-stereotypes/
http://www.movoto.com/ct/connecticut-stereotypes/
http://thoughtcatalog.com/kohl-conall/2014/05/10-kentucky-stereotypes-you-hear-when-you-leave-kentucky-and-determining-which-is-true-or-false/
http://www.movoto.com/de/delaware-stereotypes/
http://www.movoto.com/fl/florida-stereotypes/
http://www.movoto.com/atlanta-ga/atlantan-stereotypes/
http://www.movoto.com/blog/opinions/hawaii-stereotypes/
http://www.movoto.com/blog/opinions/idaho-stereotypes/
http://www.movoto.com/il/illinois-stereotypes/
http://www.movoto.com/blog/opinions/indiana-stereotypes/