Facebook marketing campaign

Facebook marketing is a key part of my online marketing scheme, it allows me to target a wide range of my audience very easily based on their location. Firstly I started by creating a Facebook page where potential visitors could get an idea of scale and quality of the exhibition by being able to see how many people like it, their comments on the posts in the museum and also the pictures posted on the Facebook wall giving a deeper insight int what is going on in the museum exhibition.

Next I started a Facebook advertisement campaign to target people within a 10 mile radius of the museum from my target audience, this means that the advert would be see by about 140,000 potential visitors. An internal study of Facebook advertisers found that over 90% of people viewed ads and shopped in the store did not click on the ads, this means that Facebook advertisements act more like digital billboards to create awareness of a brand or event.

The success of a Facebook advert, as previously mentioned isn’t entered based on clicks but obviously clicks do also drive sales, so I have researched what the click through rate is in comparison to the cost per click. The average click through rate for an event is 0.028%, but out of a total of 140,000 visitors that converts to a total of 3,920 of users clicking through on the advertisement. While this isn’t a compiletely impressive conversion rate, it is worth noting that other users will purchase tickets without clicking on the advert as aforementioned.

References;

https://www.facebook.com/business/a/expert-tips-conversion-tracking

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WEBSITE ANALYSIS 5 – SONY’S BE MOVED CAMPAIGN

Sony’s ‘Be Moved’ campaign main focus is to allow users to look deeper into the products they create and the teams that work in them. They created an elaborate website with a fully immersive user experience using parallax scrolling, which is where the foreground images move faster than the ones in the background. This method of having separate layers within a page and manipulating the size and the speed they move you can create a sense of depth.

The method of having images and text moving alongside each other and flowing in front of and  behind each other looks like something that would be somewhat of a nightmare should it be attempted using code.

The website is complete with animations of shattering glass, assembling of products and visual scenes of underwater, forests and the universe. It looks very professional and an extreme version of a parallax scrolling site, at first glances this website seems extremely complicated to build, but doing a bit of research I came to the understanding that it was much more simple than how I’d imagined.

By creating a video sequence that lasts 1306 frames and allowing the user to flick between the frames by scrolling is essentially all that is needed to create a website as creative and professional looking as this one. It then creates a website that looks like nothing else on the market as it would be extremely difficult if not impossible to create the movement of some of the objects in 3D space with just normal code. Looking at the code;

the .frameloads is a function that makes the display move on the the next image when thhe user scrolls, and the small_256,small_512 and large_960 are for the different size images for the different sized displays.

As you can see it is very visually appealing, the textures and layers just create this completely immersive experience for the user, telling the story of how they engineer and design together.

References

http://subtlepatterns.com/thumbnail-view/page/16/

http://discover.store.sony.com/be-moved/

https://ihatetomatoes.net/sonys-be-moved-website-deconstructed/