Using a phone as a key

A very interesting application of the smartphone could be to allow it to open doors using a provided the user scans it’s finger on the fingerprint scanner.

This is a great idea because it means that you could give family or friends access to your house by selecting them from your phone, it would allow you to moniter which doors are open/closed and who has been in the house and when. It would also be a great way to know if anyone is home or not.

Considering someone may possibly be able to access a house if they steal someone else’s phone, security is definitely an issue but the fingerprint reader on the iPhone would ensure no one but the user could access the house.

There have been a few  attempts at this, but none being so secure with such possibilites, you can see one example here;

This is something that is very likely to happen as Apple have alreadly begun to explore within key access using the iPhone and hotels, especially since Apple introduced a way to pay using your phone which uses NFC (Near Field Connection), this isn’t a huge step compared to what they have alreadly acheived.

spg key




Current interactive experiences

I am creating an interactive experience online for the user too learn more about the lesser known facts about war. To help me in the process of creating this I am going to research and try to understand how to best capture the user within an interactive site. Parallax scrolling is what we have been told to focus on so I will be looking for mainly interactive parallax scrolling sites but I will also look at others.

Screen Shot 2014-12-30 at 11.52.16 is a great example of parallax scrolling being used for a an exhibition website.  It uses images with a flat colour overlay to create a texture on which text is placed upon. The texts itself is kept to a minimum and maximises the potential effect white space can have,  this creates intrigue into the content. There is a section at the bottom of the page where you can select the different designers so that you can see you can see one of their pieces of work and the option to buy it. Again this causes the user to want to see the exhibition so they can see more of the art. This is almost what is required for my brief for creating a interactive user experience, and a very good inspiration for me to start my research.
Screen Shot 2014-12-30 at 11.55.48 This website is making good use of modern design techniques and that’s what makes it stand out the most. Flat colours, parallax scrolling make it simple enough to use, there are different sections which all have different bikes and colour scheme. The purpose of the site is to actually sell the artwork which they feature on the site, and this isn’t actually obvious when you are looking at the homepage, it’s only when you click on the shop i con you realise they’re for purchase.
Screen Shot 2014-12-30 at 11.53.49 Is a brilliant sales site for basically a box of stuff to help you learn beatboxing. The entire site can be navigated with the keyboard as it is also parallax scrolling. It’s main interactive feature is the one which you are greeted with as soon as you land on the site, a virtual set of beatbox noises which are linked up to an image of the instrument they represent and they can be clicked on or there is also a keyboard button that represents them. The target audience would be captured by this experience because as a music lover they would be able make the beats themselves with the keyboard and then if they are sold can go and buy the DVD.

Screen Shot 2014-12-30 at 11.54.29 Is another excellent site that tells a story to it’s users with video, sound and parallax scrolling. Story makes the daily lives of many much more interesting finishing at the office and driving home, but instead it’s a spy mission to steal some documents from an office and get home safely.  It’s a completely immersive experience that allows the user to actually get lost in a story rather then just viewing the webpage, it’s a clever sales technique that helps to connect emotions with a product which is what Sigmund Freud started back in the 50’s.

Shutter Speed

The aim of this experiment was to put what I had learn’t about shutter speeds into practise. I was to create a set of three images with a variation of the shutter speed. This meant I had an image for the slow shutter speed, fast shutter speed and also a panning shot. We shot all the images at the roadside with the cars travelling past.Here is the contact sheet for the shoot:

The slow shutter speed shot was done easily by setting the exposure time to 1/8s and the iso speed to 100, this results in a image where the background is completely still while the object becomes blurred. You can see the best example of this here;

The fast shutter speed shot was really simple, all I did was set the exposure time to 1/125s and the iso speed to 160, this results in a image where the background and the object are completely still. The object looks completely frozen because it is captured at 125th of a second.You can see the best example of this here;


The final example I have is of a panning shot,  this basically is where the camera follows the object. This means that the object stays in focus but the background becomes blurred, it works really well to show off motion. You can see the best example of this here;


Semiotic Analysis of the new E-UP Electric Volkswagen advert.+

Volkswagen AdvertThe advert is one that I found online while browsing for electric cars. It is for the purpose of advertising the new electric car made by Volkswagen. The advert is incredibly simple, with a flat blue background to represent the sky, two tower blocks, a gas pump sign, an electric plug, a picture of the car, the name of the product, a little phrase to add meaning to the ad and the company logo.

There are lots of signs in this advert, the iconic signs present in this advert, are of the gas pump and the electric plug which are not scaled directly in proportion the the iconic signs of the buildings.

Possible indexical signs could be the lights within the room and the fact that it means someone is inside the room but you can’t see them.

The symbolic sign is the fact that the gas pump represents the type of energy you use to fuel your car that has direct relation to the fact you can only afford one room on the bottom floor of a flat, whereas the people who uses electric to fuel their can save much more money and afford to live in a much better apartment on the top floor of the building, in a more spacious penthouse apartment with the best view. The apartments are somewhat iconic of urban living, the image shows that the transition from petrol to electric effectively means that you easily afford to have a much better style of living from living in a small apartment to the penthouse apartments

There is a caption on the bottom of the advert below the image, “Spend on everything else but gas” which essential gives the image more impact because it explains the fact that if you use an electric car rather than a petrol car you will save a lot of money, enough money to spend on things other than just fuel. On the left there is an image of the car with a shadow underneath that would almost appear as if there is a spotlight on the car, a small reflection under the car would indicate that the car is available in the showroom and ready for purchase (which it is, priced at £24,270).

Volk is people in english and Wagen is Wagon in English also. The full translation of Volkswagen to English would mean PeopleWagon, a vehicle for the masses. Connotations of blue are expertise and stability and connotations of white are innocence and perfection. This indicates cool urban living with a luxury penthouse if you purchase the green energy powered car, rather than the financial struggle should you opt for the fossil fuel powered car.