Character Customisation

Customisation of the characters are vital they mean two things. Firstly, each user has a completely different style frog, and secondly to gain access to the customisations, they must engage in certain experiences. This is something that has been important from the beginning of the experience planning. It is at the state that now I have an intuitive user interface that I can start developing the characterisation of the frogs.


In the character customisation, I want as much customisation as possible for each user so to begin with, each user can customise the colour palette of their frog, it is only at the beginning of the experience that they can do this though. The frogs were initally designed from their real life counterparts, but the colour palettes should be interchangable. Therefore, below are the frogs and their colour palettes;

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Then below are the real life frogs that I used for the new colour palettes;

So here are the new colour palettes;

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and here are all the frogs in the differen colour palettes;



This means instead of having 5 different frogs, with the addition of 10 new colour choices and an overall total of 15 colour palettes there can be a total of 75 variations of frogs.


Next I wanted to allow accessories to be added to the frogs to ensure they could be truly customised, the items which they could use would be collected as they use the experience.

The first stage of choosing the accessories was purchasing a pack of themed people from around the world. Next I had to choose the countries I had the background artwork for. This was done in Illustrator as you can see below the characters, the list of countries and the actual countries chosen along the top of the file.

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Next I took these characters to a new file and organised them a little neater. Meet all the characters and the accesories I needed.

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Next I started to pick apart the characters themselves and the items that could be used for the frog characters. This is what I was left with;


This means to add to the 75 variations of styles from the colour stage, by adding 33 accessories, there were now 2,475 variations of customisations.


Last but not least, to ensure every users experience was entirely different, I introduced the idea of a scene, this meant that the users profile would show a ‘scene’ of that users frog. The backdrop would be the imagery of the location the user last visited/currently visiting while online, along with the frog and all it’s accessories. These backdrops can be seen below.

This meant that by adding 21 backdrops to the current total variations of 2,475 scenes, there could now be a total of 51,975 different scenes for the users. This number would only grow with time and the addition of new places and accessories.

Trying to find an illustrator

Since my project is so complex, with characters that are the main face of the brand, it is vital I get them perfect. I know my own skills within illustrator are not good enough yet to draw what I need therefore the search for an illustrator began.

Looking online I found a multitude of different designers offering their skills online. Many of them didn’t fit the requirements for the style I was looking for. I neeeded my characters to;

– Be very simple

– Be colourful

– Have the ability to be customised with items like hats

– Be drawn in illustrator so I could access the files

This proved trickier than expected, with 80% of professionals not responding to my offer of work. It’s important to ensure all illustrators are paid for their work, and they should know how much you are going to profit from the use of their work so they know how much to charge.

I spoke with multiple agencies with very little luck and decided to advertise in university among my peers. This is the poster I put together;

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Eventually after weeks of searching, I found a relvent artist who was able to do the designs of the characters, first on paper and then after in Adobe Illustrator. I gave the artist the brief and she started drawing sketches of what the frogs could look like. See this post for the details on the sketches (