Research – What I learnt?

By looking at the various festival websites, I learnt quite a few important things about the design of the sites. The key factors are;

Use a simple layout, that the user can understand

Lineup is the reason for someone to attend a festival so having it accessible is important

Tickets are key importance, and simplicity of the purchase is vital

Artist profiles can be improved on with increased information and interactivity

A countdown until the festival starts

Images of previous years at the festival



The Current Coachella site

The current site, while isn’t terrible lacks a certain quality that would be associated with such a big event. The homepage that the user is immediately presented with is this;

Screen Shot 2016-02-19 at 08.54.08.png

This is a video background with an image of the lineup in the centre of the page, this is great if you only went to the site to check the lineup but slows down every other function on the site. To access the main site you must press the arrow, you are then presented with this page;

Screen Shot 2016-02-19 at 08.54.24.png

When you arrive at this page it appears to be quite a simple layout, but perhaps too simple with only iconography.  I will research what the purposes of visiting the site are and then use those as the building blocks for the site. When you click on the passes, you are offered a list of the options;

Screen Shot 2016-02-19 at 08.57.37.png

Screen Shot 2016-02-19 at 09.40.44Screen Shot 2016-02-19 at 09.40.51Screen Shot 2016-02-19 at 09.40.58Screen Shot 2016-02-19 at 09.41.07Screen Shot 2016-02-19 at 09.41.15

This could be made much simpler and easy to digest for the user.

Finally, one of the most important pages for the user is the lineup, In my opinion it is not very good doesn’t offer the user much information about the acts. Below is the screen that lists the lineup.

Screen Shot 2016-02-19 at 08.59.11.png

As you can see it isn’t very appealing and when you click on an artist you are then presented with the screen below;

Screen Shot 2016-02-19 at 08.59.18.png



My idea changed

To keep my idea simple, I decided the best thing to do would be design around what I wanted to learn rather than making what I am learning fit a specific idea. Therefore since I am studying the Polymer Project, I decided it would be best to try and design something around that. Therefore I have decided to redesign the Coachella website, a simple site that currently lacks imagination. I will combine what I learn using Polymer Project and Google material design to create an immersive experience for the user.