Design Evaluation

My design, is meant to present to it’s user some of the lesser known facts about war, to give the users an understand of some of the underlying facts and patterns that seem to occur with media manipulation of the public and their understanding of the war. I found it difficult to find the relevant information because it is obviously sparsely available so my research stage of the content was very important as I was relying on the content for the shock factor of my design.

I organised the design into three separate sections, budget, economy & deaths. With the budget, I found the overall military budget, then worked out what it was spent on, the next step was to work out what it could have been spent on instead to improve the world. I did this using  a variety of different resources and you can find the full list on my blog post titled “FACTS ABOUT IRAQ WAR”. Afterwards I focused on how the war effected the economy, how much money was made from the war, therefore I looked at how the money was spent within the US and how much money they were able to make from oil pipelines in Iraq. Finally, I researched the amount of people that were killed in the war, what ‘side’ they were on and how that compared to the ‘acts of terror’ that are presented to us as the reasons why we started the war in the first place.

For me, the most important aspect of the design was to make sure the content was laid out in such a way it made a massive impact on the user, creating an interest in the experience of learning new information about the war. I used information I had gathered from previous research into creating a fluid experience that was both powerful yet simple. I considered the fact that the information was biased against media and government but at the same time, this could be due to the reason this information is not widely spread by the media or governments. This is similar to Charlie Hamilton James’ http://www.digitalrainforest.co.uk website because he presents information about the rainforest he bought and then pushes his bias opinion based upon his findings while he was there. At the time I felt the way he had presented the call to action was very motivational as it connects directly to the viewer directly.

Having applied some psychology to my design I have learnt that I needed the content to begin with that will have a large impact on the user, then I need to build up around that. The design should emphasise on the shocking facts that I present to the viewer, which is why I have opted for a subtle flat colour design with as little imagery as possible. This means that the viewer has no distractions and is focused entirely on the content, the only images I have on the design are subtle icons which which allow the user to visualise what the text is about, and faded images that blend in the background to emphasise a certain meaning. This can be said, among others,  about the economy, deaths and ticket purchase sections.

The design takes the user through different areas, the budget, economy and deaths and then asks them a rhetorical question “Who really provokes war on terror?” makes them aware of the exhibitions and then allows them to buy tickets directly on the page without leaving and then also shows them how they can get involved with the campaign directly without even buying tickets. I understand that a certain percentage of my target audience would disagree with the facts because they basically state that everything they knows about war and terrorism to be wrong. This could be advantagous though as it allows me to get a bigger response from the people who aren’t interested in the exhibition and they would maybe help to create awareness by claiming it  as outrageous and create a potential uproar in the media, which would make people speculate on the facts, in turn leading to a successful exhibition, which is the point of the site.

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Third Design Stage

The third step In the largest step in the process of the design, there are a lot of key factors that come into play between this and the previous stage of my design. Here’s the design;

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Firstly, the biggest change you will see is the colours, I searched through http://www.colourlovers.com/ and found a colour set based on army colours;

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It seemed appropriate to use army colours since I was illustrating the effects of the war and the military has large role in this. By using the colours I have done, it makes it much more obvious that my site is about the military than the bland colour palette I had previously had. Next you will notice the video the top has been removed and been replaced with an image.

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I thought this would be moire appropriate as again, the purpose of the site would be the impact of the facts, so I didn’t want any distraction, by having an image that visually helps the user understand what the page is about it seems much more effective and works better with the flat design. You will also notice how I have added images with a low opacity to blend into the flat colours to give it a little extra detail so that the user has something as to relate to, therefore the budget section has an image of money, oil sales section has an image of oil rigs, the deaths section has a soldiers hand in the air, and the 9/11 section has an image of the twin towers with smoke billowing out of them. You can examples of this here;

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You will notice how I have now completed what the military did and could have bought with the budget section again with their own colour schemes to set them apart and making the war side darker to illustrate the greed.

Relating the design back to the first concept on paper (https://akbrodie.wordpress.com/2014/12/30/initial-war-site-design/) you will notice how I have kept in line with the way I split up the different sections to give them different content. At this stage I was I was reasonably happy with the design being almost complete so I decided to add some interactivity into the page so that rather than just it just being scrollable there are actually areas for the user to click on. First was to decide the areas which would be most shocking and then deciding to use those areas for the interactivity. I decided to use the statement made by each president an interactive part so that you could actually click on a video icon and watch him saying it. You can see both examples here;

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Next was adding more detail about the more important facts so that it wasn’t just more interesting, but also more believable. I did this to the only two sections that I felt it was appropriate to explain more about, the first one being who made the most money from the war, you can again see my example of this below of the 11 different sections;

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The next section was about the oil reserves that Iraq had when the US invaded, and I believed this was an important part of the war because it was one of the main reason why the US invaded in the first place.

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Something else I have changed since the earlier design is the font, which I changed to Century Gothic, I did this at it features in movies and games that focus on war and violence, you can see three examples below;

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Something that I believe needs change is the way the viewer purchases tickets, if you are to capitalise on the experience the user is having, you need to make it incredibly easy for the user to buy tickets to the exhibition, preferably without leaving the page, this means the user doesn’t get sidetracked or distracted, so that you can capitalise on the emotion of the viewer while they are still shocked by the facts and want to learn more. This is the current state of the ticket section before I change it;

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The final thing worth noting about the design so far is the call to action section, in my research I found a site (http://www.digitalrainforest.co.uk/) that had an excellent call to action at the bottom of the page, you can see it here;

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The site is about how corruption and poverty leads people into cocaine farming in Peru and also how hard you must work and the health risks if you are to farm gold, cows or even chop down rainforests, so it basically sums up with three images what you purchase as a result of everything on in Peru then has a simple statement “if you think this has nothing to do with you, think again and get involved” which I thought was really empowering so I stole it for my design but changed the concept to keep it in line with the general design of my page. I placed a oil drum on the page which went to a petrol pump which led to a car with the same statement below it. I think this is an excellent way to get people involved, you can see my version on my design below.

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Facts About Iraq War

This is the facts that I will be using in my design, the links are available.

A lot of the information used is from YALE & HARVARD studies,

It will be my job to present this information in a user-friendly way

BUDGET

$640 Billion estimated spent on Iraq war

How it COULD BE spent;

$30 Billion/Year is need to end world hunger

$20 Billion to end homelessness in USA

$10 Billion top provide world clean water – 40% of the world don’t get clean water

$70 Billion/Year to provide free healthcare in USA

$63 Billion/ Year to make higher education free for all

$118 Billion to put a solar panel on roofs of every property

$200 Billion Free internet worldwide.

$40 Billion for a 1 week, all inclusive holiday to Europe for every US citizen

9B 15 Fluorescent Light bulbs for each us household

$8B FREE CONTRACEPTIVES IN THE DEVELOPING WORLD

$72 COLONISE MARS & SEND 70 PEOPLE

How it WAS spent;

6M/10B = 1650 Missile Launchers

1.3M per soldier x 100,000 soldiers = $130B

114M/12B = 100 Stealth Fighters

Destroyer Ship 1.4B x 62 = 87B

Submarine 3B x 30 = 90B

515 Helicopters 70M/36B

42 Surveillance Hawks 10B

15 Aeroplanes 34B

3B to arm soldiers with guns, ammo and grenades

80B Research, Development, Testing & Evaluation

62B = 10,000 Tanks

PROFITS?

$401 Billion from the TOP 10 arms-producing and military services companies

“This work begins with keeping our economy growing and I encourage you all to go shopping more” – George Bush, Day after 9/11.

IRAQ BEFORE WAR

2.5 million barrels per day – Oil

$30.10 per barrel on month of invasion

$752,500,000 per day

112B RESERVES IS WORTH

$3,612,000,000,000

WOULD PAY THE BUDGET x 5

DEATHS

Total Iraq’s killed = 179,240

Total Americans killed = 5,272

Total killed = 184,512

1 American 34 Iraqis deaths

2,996 people died on 9/11

52 people died in London underground bombings.

References:

http://www.nytimes.com/2003/07/06/books/chapters/0713-1st-hedges.html

http://www.wanttoknow.info/warcoverup

http://www.huffingtonpost.com/2012/12/11/homelessness-christmas-decorations_n_2276536.html

http://borgenproject.org/the-cost-to-end-world-hunger/

http://www.nytimes.com/2000/11/23/world/price-of-safe-water-for-all-10-billion-and-the-will-to-provide-it.html

http://www.amsa.org/AMSA/Libraries/Committee_Docs/CaseForUHC.sflb.ashx

http://www.caranddriver.com/tesla/model-s

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_households

http://www2.ucsc.edu/whorulesamerica/power/wealth.html

http://www.usatoday.com/story/money/business/2013/03/10/10-companies-profiting-most-from-war/1970997/

https://www.youtube.com/watch?v=bX7V6FAoTLc – song

https://www.youtube.com/watch?v=fxk9PW83VCY – bush shopping

https://www.iraqbodycount.org/analysis/reference/announcements/5/

http://www2.ucsc.edu/whorulesamerica/power/wealth.html

http://www.salon.com/2014/09/24/heres_who_profits_from_our_new_war_inside_nsa_and_an_army_of_private_contractors_plans/

http://en.wikipedia.org/wiki/Military_budget_of_the_United_States

http://en.wikipedia.org/wiki/MIM-104_Patriot#MIM-104F_.28PAC-3.29

http://www.rand.org/content/dam/rand/pubs/research_reports/RR100/RR145/RAND_RR145.pdf

http://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=F000000__3&f=M

http://www.econ.yale.edu/~nordhaus/iraq.pdf

http://www.unfpa.org/webdav/site/global/shared/documents/publications/2012/AIU%20Paper%20-%20Estimates%20for%202012%20final.pdf

http://www.improvingourworld.com

http://www.mars-one.com/faq/finance-and-feasibility/how-much-does-the-mission-cost

http://www.digitalrainforest.co.uk/get-involved/what-you-can-do/

Featured Image;

http://3.bp.blogspot.com/-iiGiBJsF89E/Tx6lej8pBoI/AAAAAAAABaM/R1cjguFCYt8/s1600/Inside_the_Iraq_War .jpg