The persona

After my research I found my target audience to be reasonably easy to understand, you can see the breakdown below;




Lollapalooza is a great festival site that already uses flat design. Not only do they use flat colours but they seem top match what google use in their material design.

The home screen again has announcements about the festival;

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The tickets page gives the uses colour to make the different tickets stand out the best;

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The lineup page is again, just like most of the others, just a list of names, lacking any interaction at all;

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There is a page about the festival and it’s history, it is basically a blog with articles on it;

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Creamfields is a really good website that clearly lays out the information the user needs, with a great colour scheme. The homepage clearly gives the user the option to visit the lineup or tickets.

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The lineup page is really good because it offers the user the option to see what days the artists are on, but the downside is that when you click on an artist, the page does nothing.

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Buying a ticket is also really easy, it is made really simple and shown in two columns

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An interesting point on this site is the fact that it has a countdown till the festival starts which is a really interesting point.

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The Boardmasters website is really good, it offers the user everything it would need straight from the homepage. It’s simple design means that the users find easy to buy the tickets and find the line up.

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As you can see below, the lineup looks well presented, but has limited interaction, offering the use only a video and small description.

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The tickets page itself well contained and easy to understand, it shows the options easily to the consumer.

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While the gallery page doesnt show the images in the best possible way, by simply putting them under one another on one page however the page layout with the side is clear, and understandable, exactly what the user needs.

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Other Festival Sites – Glastonbury

Glastonbury is a very busy website, with no clear hierarchy on importance of the content. The homepage bombards you with information not related to the lineup or purchasing tickets. You can see this below;

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There are other pages that show the history which makes perfect sense since it has been running since 1971 but the page itself is not well designed.

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There is no option to purchase tickets. Instead of finding it on the site itself I had to search google for “Glastonbury 2016” to be directed to this page telling me I can’t purchase tickets.Screen Shot 2016-02-19 at 12.03.30

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The line up list is a section of the site that could be massively improved on, it simply includes an image, the same image that they would use as a poster to advertise. If you want to know anything about the artist you have to use google, this could be improved upon greatly by making an interactive version for the web.

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and a copy of the image they have on the site;



The Current Coachella site

The current site, while isn’t terrible lacks a certain quality that would be associated with such a big event. The homepage that the user is immediately presented with is this;

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This is a video background with an image of the lineup in the centre of the page, this is great if you only went to the site to check the lineup but slows down every other function on the site. To access the main site you must press the arrow, you are then presented with this page;

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When you arrive at this page it appears to be quite a simple layout, but perhaps too simple with only iconography.  I will research what the purposes of visiting the site are and then use those as the building blocks for the site. When you click on the passes, you are offered a list of the options;

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This could be made much simpler and easy to digest for the user.

Finally, one of the most important pages for the user is the lineup, In my opinion it is not very good doesn’t offer the user much information about the acts. Below is the screen that lists the lineup.

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As you can see it isn’t very appealing and when you click on an artist you are then presented with the screen below;

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