How has Apple effected web design over the years, and will continue to do so.
in comparison to
Skeuomorphism is the term given the visual style that represents physical objects. The reason for using the visual style to begin with, was that when people first started using computers, they didn’t fully understand how to use them, so designers made icons to represent the original object. This is why mail icon is a envelope, music icon contains a musical note ect. Now that computers have gone ‘mainstream’ and we all understand them much better, we can remove a lot of this unneeded clutter such as textures, reflections and shadows that allowed things to represent their physical counterparts. This was changing content to so that instead of using texture and realistic imagery to represent certain design aspects, they moved to flatter mimalist design. Here are a few examples from when apple removed skeuomorphism from their mobile operation system;
The Icons were all changed to be much simpler, vibrant and nicer to look at, with the removal of physical objects and textures. The same can be said for the design with the apps.
Examples of flat web design
http://foodpornindex.com Is a website that tracks the hashtags of certain foods, healthy and unhealthy. It then shows it in an info graph designed with flat colours.
http://www.franzsans.de Is also shows another good use of flat design to show off the design of the font so you buy it, It works particularly well and I was tempted to buy the font.
I believe that circle user interfaces will be inspired by Apple’s new watch. Circles appear in our natural world, just look at the moon, wheels and fruit. They create emphasis and focus our attention, giving us a defined centre. Apple have recently re-imagined user experience for the smaller screen of the watch but could have potentially created another web trend. Heres a picture of the new operating system.
Using circles in web design isn’t really a trend that has taken off over the years but there are still a couple of websites that use them in their design. Not just using circles in the design but in the user interface will create a completely different experience, something that hasn’t been created on rectangular shaped screens. While it doesn’t take up every area of the space, it will allow for a new type of white space by naturally giving the page more room to breath.
The operating system runs on a fluid icon system where you flick the screen to navigate into areas that aren’t currently visible, a crown on the side allows the user zoom in/out to their preference. If you click on an icon, an animation zoom into the icon until it is fullscreen then transforms into the app. This could be the next step in web design, as previously spoken about in my blog, pageless designs are becoming much more popular and seem to be more logical and less crowded than current designs. Interactivity to create a more immersive experience for the user would work well with pageless designs, I have researched websites that currently use circles in their user interface to create an interactive, pageless design.
A particularly interesting website I came across was (http://www.circle-ent.com) complete with animations and flat colours this website screams simplicity. Circle is a “idea lab”, a company that works on web experiences for ‘fun and brands’, it targets its market perfectly by showing off their digital skill with a fun, friendly user interface. This website seems to have already mastered Apple’s technique of simplicity through white space, the use of flat colours.
Another great example of a user experience that uses circles was (http://vlog.it) which uses a lot of slick animation from arriving to the site, to the introduction of the wheel of vlogs. It was “named as finalist for the 15th SXSW Interactive Awards in the Motion Graphics category” and “won the Awwwards Site of the Day”. Not quite as simple as the previous, it still uses flat colours and white space. Shadows from one circle to the next give the wheel a sense of depth, which makes the century circle stand out even more. It is perfect for its audience, people who want to watch video blogs the site which on a single visit contains about 40 links to videos which all open within the same window with an animation, will show recycle a total of 396 videos. It means users don’t have to leave the page, they click on all videos until they have watched them all then just refresh for another set. It takes for a great user experience, takes on great design concepts.
A website that doesn’t use circles as its user interface, but just adds to the simplicity of the pageless design is this one created for the iPhone game “Hundreds” (http://playhundreds.com). It uses white space really well to give focus to the content of the page, and again uses flat colours. There are clutters of different sized circles together and animations create an experience that attracts the user to pay more attention. As you scroll down the page, you follow a grey circle which is shown above and below other images which creates depth within the page.