It is vital that the website offers experiences for differenct countries to encourage the learning experience, but how about using virtual trips to do that?
Trips could allow the user to learn things that my target audience will find interesting about that country while spending as long, or as little time as they want on that place. Using this method also means that the service can be streamlines and as an understandable model for each trip can be created.
On a trip, a user can;
- Set out on a trip, and customise their frog with the relevant items for that country, and it’s weather (while information about it’s climate appears). This can be done as information on a ticket page contains some basics about the contry, then the next thing they see is their store of cutsomisable items they can add if they want.
- Visit some of its’ famous landmarks and choose to learn more about them if they so wish to.
- Attend social sections, a cartoon backdrop with all users frog onscreen where people also on that trip at the same time can communicate.
- Practice languages with a foreign teacher frog; basic language lessons can teach the simple conversation starters.
- Take a ‘selfie’ where the frog can take a picture of themselves for the user scrapbook with their customisations infront of a popluar, these are images that can be sent later in messages to friends, which links them to the trip they can take too.
- Connect with someone their own age from that country that they can instantly send a message to start a conversation.
- Send digital postcards from that location to their friends, these postcards can edited by adding stickers to alter appearance and a message in different fonts, colours and size can be added to the back.
Once the trip is over, additional content can be offered to the user in the way of quiz questions, quick lesson lessons on the language and items collected.
As they have traveled through the experience, they have discovered the country digitally, learnt about the culture, met some people also learning about this culture and started a converdsation with a local, learnt’ a few foreign words, they are already very indulged in this country.
A main part of Frog Voyage is the characters that can be customised with additional extras. I also wanted to have more than just one frog with multiple different frogs. A fitting idea would be to have a different frog for each of the different continents apart from the antarctic (where frogs cannot survive).
I researched the different frogs and picked out the 5 most popular frogs from each continent and arrange them on a sheet with a tally chart like so;
The next step was to get these animals checked by some children in my target audience, here are the sheets filled in by the students;
A total of 55 students were asked and gave their opinions in a form of a vote. The votes are interesting and seems to show no bias in gender or age in the different frogs. This will guarentee success of my characters. It is also promising to note that when the students were shown the different sheets, they were excited by seeing the different types of frogs they had never seen before, this is a clear indication of my characters being likeable.
Below are the five most popular frogs;
Agalychnis callidryas (America)
Blue-spotted tree frog (Asia)
Mediterranean Tree Frog (African)
Tyrrhenian painted (Europe)
The initial sketches of the frogs turned out perfectly, with the dran frogs already looking very similar to their real life counterparts. I have added them below;
I was very happy with these inital sketches of the frogs with the only critique to the work was to add more emotion to the faces of the frogs in both the mouth and eyes. The top left one could be cheery and happy for example while the one on the top right could a grumpy frog.
From these sketches, a paid illustrator turned these skteches into vector art using illustrator. After subtle changes were made to the original frogs, the final versions looked like this;
The website is for the target audience of 6-12 year olds. Therefore the characters need to be interesting.
Something I learnt from my trip to hamleys was that I should have more than one character to allow for further commercialisation in the future.
The characters should be designed in a cartoon style, just like the angry birds.
They should be as simple as possible with a whole body, without long arms or legs, you can see an example below;
Noting that the eyes would have to be designed further down their body so that users could add hats to the creatures during the customisation stage and not cover the eyes. Next would be the different styles. Therefore, there should be a frog for each continent other than the antarctic, this goes to connect the different countries in the branding alone.
The next step is to choose the branding, so the top five frogs have been chosen from each continent and attached to a quiz. This quiz will be given to children to allow them to decide what their favourite frog is. In turn I can create my frog team from the results of this quiz.