So for my design, I already had researched and arranged the content I wanted to to have on the page (you can find the earlier post with the content on here https://akbrodie.wordpress.com/2014/11/15/facts-about-iraq-war/), I knew the general theme I wanted to go for, it was time to get my initial ideas down on paper. Having completed research on grid layout I knew it was important that my content could be presented using a grid. Here you can see the initial designs;
You can see from these designs I have started to split the screen into two, left & right, war & peace. You can start see that by using the different sections, I can change subject or style quite substantially without it reflecting on the flow of content. This seemed to break the page down into bite size chunks which made it easy for the viewer to digest. Using larger than usual images and fonts draw attention to the text, therefore the impact is the facts not the design.
Something that is shown in this initial design though that I decided not to carry through was the droplets of blood. This is something I thought worked well in a the design of a website about fracking (which iI wrote about in this blog post https://akbrodie.wordpress.com/2014/10/27/website-analysis-2-dangersoffracking-com/ ) where you follow the water droplet down into the ground. Basically it was going to represent the blood split from the wars I was discussing in the design. I thought it wouldn’t work in my design though because I wanted edge slightly away from the flat appearance of the site by adding faint images of war in the background, and I didn’t think that would have worked well with a flat designed blood droplet.
First item I will include takes design cues from my letterhead research, in general I want to keep in line with my luxurious branding feel so I will create this to hold everything I put inside it. Inside this envelope, I will have a total of three different item. Number one will be similar to the Natwest item for promoting their mobile banking app, It will be shaped like an iPhone, the screen will feature an internet browser with search of a web designer and then the link to akbdesign at the top. On the second page it will be captioned “What I do” and then list with icons the specific things I actually do. These will be:
3rd page – Quote
“AS A WEB DESIGNER, I KNOW THE FUTURE OF BUSINESS IS IN THE INTERNET. I DREAM BIG, AND MOTIVATED DREAMERS MAKE THINGS HAPPEN. I CAN MAKE THINGS HAPPEN FOR YOUR BUSINESS.”
4th page – Contact me
The second item I will create is aiming to close the sale, in effect convince the viewer to give their hard earned cash to me in exchange for my services, for this I will use a double sided A6 sized piece of paper. One one side it will be captioned “Am I right for you?” and then have sales lingo such as, “You need a quality service provided by multi-skilled designer who can capture your business visually and use current trends to present it to your clients in the best possible light. You want him to do all this whilst being affordable, friendly and professional with an edge to his the rest of his competitors”. On the second side I will have client comments and ratings of the service I have provided them in the past.
The final piece with be credit card style item which has a discount for them off the services provided they use it within as certain amount of time, this will make them think they have got a quality service, with a discount and then potentially be pressured into taking the service before they would have done otherwise.