Design Evaluation

My design, is meant to present to it’s user some of the lesser known facts about war, to give the users an understand of some of the underlying facts and patterns that seem to occur with media manipulation of the public and their understanding of the war. I found it difficult to find the relevant information because it is obviously sparsely available so my research stage of the content was very important as I was relying on the content for the shock factor of my design.

I organised the design into three separate sections, budget, economy & deaths. With the budget, I found the overall military budget, then worked out what it was spent on, the next step was to work out what it could have been spent on instead to improve the world. I did this using  a variety of different resources and you can find the full list on my blog post titled “FACTS ABOUT IRAQ WAR”. Afterwards I focused on how the war effected the economy, how much money was made from the war, therefore I looked at how the money was spent within the US and how much money they were able to make from oil pipelines in Iraq. Finally, I researched the amount of people that were killed in the war, what ‘side’ they were on and how that compared to the ‘acts of terror’ that are presented to us as the reasons why we started the war in the first place.

For me, the most important aspect of the design was to make sure the content was laid out in such a way it made a massive impact on the user, creating an interest in the experience of learning new information about the war. I used information I had gathered from previous research into creating a fluid experience that was both powerful yet simple. I considered the fact that the information was biased against media and government but at the same time, this could be due to the reason this information is not widely spread by the media or governments. This is similar to Charlie Hamilton James’ http://www.digitalrainforest.co.uk website because he presents information about the rainforest he bought and then pushes his bias opinion based upon his findings while he was there. At the time I felt the way he had presented the call to action was very motivational as it connects directly to the viewer directly.

Having applied some psychology to my design I have learnt that I needed the content to begin with that will have a large impact on the user, then I need to build up around that. The design should emphasise on the shocking facts that I present to the viewer, which is why I have opted for a subtle flat colour design with as little imagery as possible. This means that the viewer has no distractions and is focused entirely on the content, the only images I have on the design are subtle icons which which allow the user to visualise what the text is about, and faded images that blend in the background to emphasise a certain meaning. This can be said, among others,  about the economy, deaths and ticket purchase sections.

The design takes the user through different areas, the budget, economy and deaths and then asks them a rhetorical question “Who really provokes war on terror?” makes them aware of the exhibitions and then allows them to buy tickets directly on the page without leaving and then also shows them how they can get involved with the campaign directly without even buying tickets. I understand that a certain percentage of my target audience would disagree with the facts because they basically state that everything they knows about war and terrorism to be wrong. This could be advantagous though as it allows me to get a bigger response from the people who aren’t interested in the exhibition and they would maybe help to create awareness by claiming it  as outrageous and create a potential uproar in the media, which would make people speculate on the facts, in turn leading to a successful exhibition, which is the point of the site.

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Fourth Design Stage

This final design stage was basically for me to iron out any small details that I disliked about my design, to allow it become the perfect design without any flaws. To begin this I added the last bits into the design that I thought were required. The first one was the images of the president Bush and Kennedy, I decided I wanted to make them look even more liker a picture so I thought the best way to do this would be to frame them in an old fashioned Polaroid, you can see here the old and the next version of these sections.

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The next change was at the end of the page, I currently had a page making the customer aware that there was an exhibition and how they could get involved, you can see the old one here;

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I decided that the whole purpose of the site was to get people to go to the exhibition, therefore I should try to drive sales as much as possible. I did this, by building into the page, a way of purchasing the tickets that didn’t take them away from their current experience, and was easy and simple to finish. The reason for this is that I found in many purchasing devices, in an application, there are in-app purchases, so I thought I should take full advantage of it and implement it into my design. You can see examples of in app purchasing here;

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So the original page has lost the prices of the ticket prices but has had the arrival of a “Buy tickets” button;

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The next three steps are as simple as possible to make it easy for the customer to complete the purchase without too much hassle;

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instead of boring white boxes I have opted for a design that fits in with the page, with the text inside the boxes so the customer is aware that it is indeed a text box. To make the customer aware of how easy the experience will be I have added a steps section at the top of the page so that they aware of how much more they need to do to complete the transaction. With total of just 9 boxes to fill in, the form is super simple and escalates the potential customer to a customer really quickly, without taking them away from their experience therefore giving them no chance to forget or think against the decision of purchasing the tickets.

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For the final page, I have opted to use emotive language rather than sales talk like “Your sale is complete” the reason for this is because of the overall experience I want the user to have, and I believe this way it is much more immersive by making it more of an experience than just spending money. I have added an image in the background of a few important politicians looking smug with the caption “It’s time see the truth for yourself” indicating that they do not represent the truth, this would follow the sort of bias perspective the exhibition is giving the viewer. I have also told the the viewer that they will receive a starter pack, again language is important in being consistent with the overall experience for the user, rather than saying they will receive the tickets in an envelope, they will receive a starter pack which contains other information about getting involved with the exhibition campaign, which would raise awareness of the exhibition & website generating more profit for the exhibition owners, which is, other than informing the user, the overall aim of the site.

Next important step was to start arranging the content using a grid so that it has consistent layout throughout the design. I found a 12 column grid which I arranged vertically, and the duplicated it and made it horizontal, I therefore had a modular grid with which I had to be able to layout my content the way it needed to done. you can see this grid here;

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Next, I created vertical guides within Illustrator to split the page into eighths, I did this so that I could have multiple ways of scaling and position objects within the design. This meant my design was consistent throughout and you can see these guides with grid on top of design below

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This meant I had a grid for the sizing of objects and the vertical positioning of the objects within the design while I used the guides to align the content horizontally.

Next was an easy but time consuming stage of going through the entire design resizing, reshaping and reorganising the entire design to make sure it fit in the grid. This meant the design had a much better hierarchy and the content flow was much better and allowed the viewer from get from to the top to the bottom much easier. You can see the grid on top of the final design here;

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I also redesigned the interactive sections to fit the grid and you can also see these here;

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I also added in couple of addition faded images to give it consistency with the other sections and you can see all these here;

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The Final Design is here;Mockup

Facts About Iraq War

This is the facts that I will be using in my design, the links are available.

A lot of the information used is from YALE & HARVARD studies,

It will be my job to present this information in a user-friendly way

BUDGET

$640 Billion estimated spent on Iraq war

How it COULD BE spent;

$30 Billion/Year is need to end world hunger

$20 Billion to end homelessness in USA

$10 Billion top provide world clean water – 40% of the world don’t get clean water

$70 Billion/Year to provide free healthcare in USA

$63 Billion/ Year to make higher education free for all

$118 Billion to put a solar panel on roofs of every property

$200 Billion Free internet worldwide.

$40 Billion for a 1 week, all inclusive holiday to Europe for every US citizen

9B 15 Fluorescent Light bulbs for each us household

$8B FREE CONTRACEPTIVES IN THE DEVELOPING WORLD

$72 COLONISE MARS & SEND 70 PEOPLE

How it WAS spent;

6M/10B = 1650 Missile Launchers

1.3M per soldier x 100,000 soldiers = $130B

114M/12B = 100 Stealth Fighters

Destroyer Ship 1.4B x 62 = 87B

Submarine 3B x 30 = 90B

515 Helicopters 70M/36B

42 Surveillance Hawks 10B

15 Aeroplanes 34B

3B to arm soldiers with guns, ammo and grenades

80B Research, Development, Testing & Evaluation

62B = 10,000 Tanks

PROFITS?

$401 Billion from the TOP 10 arms-producing and military services companies

“This work begins with keeping our economy growing and I encourage you all to go shopping more” – George Bush, Day after 9/11.

IRAQ BEFORE WAR

2.5 million barrels per day – Oil

$30.10 per barrel on month of invasion

$752,500,000 per day

112B RESERVES IS WORTH

$3,612,000,000,000

WOULD PAY THE BUDGET x 5

DEATHS

Total Iraq’s killed = 179,240

Total Americans killed = 5,272

Total killed = 184,512

1 American 34 Iraqis deaths

2,996 people died on 9/11

52 people died in London underground bombings.

References:

http://www.nytimes.com/2003/07/06/books/chapters/0713-1st-hedges.html

http://www.wanttoknow.info/warcoverup

http://www.huffingtonpost.com/2012/12/11/homelessness-christmas-decorations_n_2276536.html

http://borgenproject.org/the-cost-to-end-world-hunger/

http://www.nytimes.com/2000/11/23/world/price-of-safe-water-for-all-10-billion-and-the-will-to-provide-it.html

http://www.amsa.org/AMSA/Libraries/Committee_Docs/CaseForUHC.sflb.ashx

http://www.caranddriver.com/tesla/model-s

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_households

http://www2.ucsc.edu/whorulesamerica/power/wealth.html

http://www.usatoday.com/story/money/business/2013/03/10/10-companies-profiting-most-from-war/1970997/

https://www.youtube.com/watch?v=bX7V6FAoTLc – song

https://www.youtube.com/watch?v=fxk9PW83VCY – bush shopping

https://www.iraqbodycount.org/analysis/reference/announcements/5/

http://www2.ucsc.edu/whorulesamerica/power/wealth.html

http://www.salon.com/2014/09/24/heres_who_profits_from_our_new_war_inside_nsa_and_an_army_of_private_contractors_plans/

http://en.wikipedia.org/wiki/Military_budget_of_the_United_States

http://en.wikipedia.org/wiki/MIM-104_Patriot#MIM-104F_.28PAC-3.29

http://www.rand.org/content/dam/rand/pubs/research_reports/RR100/RR145/RAND_RR145.pdf

http://www.eia.gov/dnav/pet/hist/LeafHandler.ashx?n=PET&s=F000000__3&f=M

http://www.econ.yale.edu/~nordhaus/iraq.pdf

http://www.unfpa.org/webdav/site/global/shared/documents/publications/2012/AIU%20Paper%20-%20Estimates%20for%202012%20final.pdf

http://www.improvingourworld.com

http://www.mars-one.com/faq/finance-and-feasibility/how-much-does-the-mission-cost

http://www.digitalrainforest.co.uk/get-involved/what-you-can-do/

Featured Image;

http://3.bp.blogspot.com/-iiGiBJsF89E/Tx6lej8pBoI/AAAAAAAABaM/R1cjguFCYt8/s1600/Inside_the_Iraq_War .jpg