About patriotic americans

Americans go to extreme lengths to be patriotic to their country. Nothing seems to come between them and their country and their belief that their country is the best in the world. By understanding how and why people are patriotic helps us create a patriotic experience in turn creating more sales for the gun holster company. The biggest sign of being patriotic is by flying the american flag, it is the ultimate sign of respect for your country, this has already been done on the High noon holster site as you can see herein the bottom left;

1

It seems a little bit too subtle, especially when stereotypes of americans are loud and brash, the flag should be bigger, much bigger and in your face to encourage the patriotic emotions when flying their flag.

1st Air Cavalry Brigade ground troops build on advanced skills

Joining or supporting the military is a very patriotic thing to do in america, regardless of the purpose of the wars they are fighting the vast majority of americans hold their soldiers in high priority. This is fitting given that the sites purpose is to sell gun holsters, this is something that the military use on a daily basis. So by making a strong connection between the holsters and the soldiers who serve the country, the american viewing the page would be sub consciously encouraged to buy the product.

3

A road trip across America is seen as a great way to be patriotic, when the country is so big, why travel elsewhere? Stay in the country and spend your hard earned money in the us, improving the economy.

4

Go supersize, you know you wont eat it all but anyone who suggests you cant is only preventing your right to freedom, and we all know America is the freedom land. Eating at neighborhood BBQ’s is a must and shows your support of your community

Advertisement

InVision – Final Verion Prototype

Creating my design using InVision, a live prototyping tool was very useful as it allowed my design to appear just like a functional site. Having designed the site to be the best of my ability, I didn’t feel by simply show the images did it justice, therefore I exported every possible combination of my design which came to a total of 19 because of the amount of different sections. I then used ‘hotspots’ to link certain parts of the image to another image, therefore, I have created a prototype of my design which is usable and ready to show to clients. Once I had got to this stage, it allowed me to discover issues that I had not found previously, firstly the text is not bold on the “Fluorescent Lightbulbs” in the peace side of the budget section.

1

Secondly when you scroll through the 10 most profitable companies in the US, I have missed the logo from number 5.

2

These are two small issues that I could easily go back to resolved. In line with simpleness the section in which you would purchase tickets works really well, but it doesn’t allow the user to confirm the price or ticket amount just after putting their card details in, this would maybe make a better experience for the user.

This also meant I was able to view the site from mobile devices on the web. I have been able to see a couple of instances where the design doesn’t work and may have to be re-imagined for mobile devices. The first example of this is the contrast of text over images, because the screen size is smaller and the text only slightly darker than the background image, it becomes a little harder to read.You can see this here;

3

Another mobile issue is the size of the buttons are a little too small to press on the mobile version, therefore would become a usability issue for the user, and would take away from the overall experience. You can see this here;

4

The actual working prototype is available here for your viewing pleasure;

http://invis.io/T71Y0V725

Third Design Stage

The third step In the largest step in the process of the design, there are a lot of key factors that come into play between this and the previous stage of my design. Here’s the design;

1

Firstly, the biggest change you will see is the colours, I searched through http://www.colourlovers.com/ and found a colour set based on army colours;

2

It seemed appropriate to use army colours since I was illustrating the effects of the war and the military has large role in this. By using the colours I have done, it makes it much more obvious that my site is about the military than the bland colour palette I had previously had. Next you will notice the video the top has been removed and been replaced with an image.

25

I thought this would be moire appropriate as again, the purpose of the site would be the impact of the facts, so I didn’t want any distraction, by having an image that visually helps the user understand what the page is about it seems much more effective and works better with the flat design. You will also notice how I have added images with a low opacity to blend into the flat colours to give it a little extra detail so that the user has something as to relate to, therefore the budget section has an image of money, oil sales section has an image of oil rigs, the deaths section has a soldiers hand in the air, and the 9/11 section has an image of the twin towers with smoke billowing out of them. You can examples of this here;

26 31 30 29 28 27

You will notice how I have now completed what the military did and could have bought with the budget section again with their own colour schemes to set them apart and making the war side darker to illustrate the greed.

Relating the design back to the first concept on paper (https://akbrodie.wordpress.com/2014/12/30/initial-war-site-design/) you will notice how I have kept in line with the way I split up the different sections to give them different content. At this stage I was I was reasonably happy with the design being almost complete so I decided to add some interactivity into the page so that rather than just it just being scrollable there are actually areas for the user to click on. First was to decide the areas which would be most shocking and then deciding to use those areas for the interactivity. I decided to use the statement made by each president an interactive part so that you could actually click on a video icon and watch him saying it. You can see both examples here;

34  5 6

Next was adding more detail about the more important facts so that it wasn’t just more interesting, but also more believable. I did this to the only two sections that I felt it was appropriate to explain more about, the first one being who made the most money from the war, you can again see my example of this below of the 11 different sections;

7 17 16 15 14 13 12 11 10 9 8

The next section was about the oil reserves that Iraq had when the US invaded, and I believed this was an important part of the war because it was one of the main reason why the US invaded in the first place.

18  1920

Something else I have changed since the earlier design is the font, which I changed to Century Gothic, I did this at it features in movies and games that focus on war and violence, you can see three examples below;

21 23 22

Something that I believe needs change is the way the viewer purchases tickets, if you are to capitalise on the experience the user is having, you need to make it incredibly easy for the user to buy tickets to the exhibition, preferably without leaving the page, this means the user doesn’t get sidetracked or distracted, so that you can capitalise on the emotion of the viewer while they are still shocked by the facts and want to learn more. This is the current state of the ticket section before I change it;

24

The final thing worth noting about the design so far is the call to action section, in my research I found a site (http://www.digitalrainforest.co.uk/) that had an excellent call to action at the bottom of the page, you can see it here;

32

The site is about how corruption and poverty leads people into cocaine farming in Peru and also how hard you must work and the health risks if you are to farm gold, cows or even chop down rainforests, so it basically sums up with three images what you purchase as a result of everything on in Peru then has a simple statement “if you think this has nothing to do with you, think again and get involved” which I thought was really empowering so I stole it for my design but changed the concept to keep it in line with the general design of my page. I placed a oil drum on the page which went to a petrol pump which led to a car with the same statement below it. I think this is an excellent way to get people involved, you can see my version on my design below.

33

Current Online Exhibits & Target Audiences

(http://www.warmuseum.ca/war-of-1812/) This site is very straightforward, it combines simple graphics with last colours and small amounts of text. This website is somewhat interactive but almost seems confusing as you don’t really know what different sections are for. The footer for this page stands out really nicely as it is a lighter flat colour, that contains four elements, a quote, social interaction & two logos. While It doesn’t try and sell you something because it is just a virtual exhibition, there is still less content that other sites for actual exhibitions.

1

(http://amhistory.si.edu/militaryhistory/exhibition/flash.html) Is a really good website, complete with information, graphics, animations and interactivity it allows for a good user experience. There is a lot of clickable content but this can almost seem cluttered and somewhat turns it into a bad user experience. Typography and colours seem to have been seriously considered when making this site, each war has it’s own style and colour set but stays with the same general theme. I believe that because there is so much content available that it wouldn’t intrigue the user to want to visit the actual museum/gallery itself. The content of the site actually tells the entire story along with photographs of the artefacts that you would usually go to the gallery to visit, this makes a trip to the gallery almost pointless unless you particularly wanted to see it in person.
2

(http://www.nam.ac.uk/exhibitions/online-exhibitions/waacs-war) This website is very straightforward, it is all contained within one page, if you want more content you simply click on another number along the bar and it will slide across. The colours are simple and flat, which allows the user to focus on the content. I found this to boring and dull, and I think this was due to its simplicity and lack of interactivity.

3

(http://www.moma.org/interactives/exhibitions/2013/isagenzken/) I really liked this website for it’s overall design. There is great interactivity with the menu where it is out of sight until you click on it and it becomes fullscreen, the are different colours which change and become boxed in if you hover over them. This is simple and effective as it then stands out of the crowd and because something you enjoy using. Each page is dedicated to a different part of the exhibition which works really well because the majority of text is one page whilst the images are contained on another meaning the user can view what they want.

4

The target audience for a museum is very diverse, it attracts people from all ages, genders and class. This means defining the target audience is very difficult,

In terms of creating an exhibition site for a museum i know I need to focus my attention on attracting new customers without alienating existing customers, this can be done and I found the “Marketing of Art Museums” by  Robert C. Blattberg and Cynthia J. Broderick that explains a lot of relevant information. This article dates back to 1991 and so is out of date with the web now in place on desktops, tablets and mobiles, this shouldn’t be an issue as some of the key concepts will still apply.

“There are two distinct types of audiences that art museums can target. The first is the group of potential donors, who often become members and are more likely to become heavily involved in museum activities. This group is small, will generate far more revenue and profits to the museum, and appreciates the current types of exhibits the museum offers.

The second type of audience is the general public, who attend museums to be entertained and to be educated. Few will ever become donors of works of arts nor will they become major financial benefactors. However, they occasionally become members and often spend money at the museum store and restaurant.”

From this statement, it is easy to understand that there multiple benefits a museum can take from their audience. These are donors of material and people who are willing to participate in events for the museum, this can be done through volunteer work. Also, more commonly the general public who spend money in the shop and cafe, I must be targeting the design of the site cause enough intrigue for people to want to visit the museum.

Therefore, understanding who the target audience is vital and while I am mean’t be basing my website around an exhibition some sites are simply to inspire action against a particular organisation. I would like to do both, meaning the viewer is intrigued enough to visit the exhibition but also then wants to do something about what they have seen. This will capitalise on every single person that first views the page. They view the page, pay for the exhibition, fight for the cause of the exhibition and then also further spread the word about the exhibition. This would be the most profitable, attention gaining, way for an exhibition to gain traction with the public by creating a ‘movement’ that has the purpose of both profitable gain and creating awareness.

References:

Click to access c11646.pdf

http://www.copywritematters.com.au/define-target-market/