Tycho is an artist that uses geometric shapes a lot in the posters he produces to advertise his concerts. I like how some of the geometric shapes become almost realistic, even though they are all digital created. This is something I might consider using in my brochure.
There are some excellent examples of geometric shapes used in print, they again use the same techniques in previous posts, you will see these here;
Varg Eyewear use the techniques covered in geometric shapes post to promote their glasses and this allows for a fresh looking design that stands out from the crowd.
Outliners use geometric shapes to create a window to the image behind, it creates a simple, clean but interesting front cover, this is something I will consider when designing my printed design.
The last of the three categories covers “Elbrouz-II”, which is again by Varsely is another interesting piece of work. This time it is much more complicated than the others and seems to follow no form or style, it simply places shapes all around the composition making it quite interesting. But with a bit of a more deeper look within this category, it has also, like the others been broken down. There seems to be images that uses the shapes to provide the most information about the image, and the shapes are there to provide context much like these images;
In another the shapes over the top of the original image have been used to simply distort the original form of the image which makes the image more complex and harder to understand. These are some great examples of this;
Next you notice in this final sub category, you will notice the shapes are the entire form of the image and they are completely made from the image filled shapes. This makes for some really complex but interesting visuals and you can see a few examples of this here;
In this style of geometric shapes the addition and manipulation of lines present within the image create an interesting effect in the overall style and effect of the image, again relating back to “L’Arlequin” by Victor Vasarely.
We are now entering the realms of hipster triangle, and area of design where post op art merges with modern theories and photography. This design uses the original idea of using lines within the image to create a shape that did not exist previously, only this time the shape is the same image, only flipped and slightly zoomed.
This is also another very interesting image, it uses the concept of using lines and shapes to add a new element to the image, though this time the triangle has been added in the editing stage to look like it is around the girls head, therefore making it look like it was there when the image was taken.
Understanding layout of content is going to be a vital part of my brochure so that I am able to present the web trends in a readable, fashionable way. Using a mixture of images, text and white space creates an interesting layout on paper. It is understanding to balance these elements that creates a visually appealing brochure. I have found that if you are to have text, to make it understandable, the best layout is to use columns of two or three. You can see quite a few examples of this method used below;
Some printed material focus their efforts more upon the typography than the other aspects of the design, this creates a different feel to the printed material, you can see some examples of this here;
Another important thing I noticed in print is the shapes used to add additional interest in the subject is the addition of shapes and lines around a person or object. I think this allows the reader to instantly recognise what is at the centre of attention. You can see some great examples of this here;
Shapes in Print & Web Design
Shapes are very prominent within web and print design. They work so well because they occur in nature, in our every day lives all around us, making them easy to manipulate to create interesting visuals.
Circles are one of the most common shapes in nature from the extraordinarily large like the cosmos and the planets right down to the inside of a flower and a blood cell. The earliest use of the circle is the wheel which revolutionised their current methods of transport. You can see an earlier post I have written about apple’s design influences where I speculated circles taking over design here (https://wordpress.com/post/75268733/185/). Since the web basically copies the styles and techniques used in print to present it’s information, I thought the best way to start would be to look at the origins of these shapes in print design. I have found endless amounts of examples of circles within print and you can see some great examples of these here;
There are also plenty examples of using circles in web design too, these are here;
Webey and Keauna are specially great because they combine the circles with hexagons, squares and hipster triangles, things that I am yet to cover but make up a lot of current web trends. Webber is also different because instead of scrolling down you scroll horizontally.
Squares are less common in nature are much more of a man made thing for building things of function and purpose, because squares have flat edges you find them in things that need to stand up, things tables and beds. This doesn’t stop it from being used in design even more than circles, mainly because they are much easier and simpler to create and design around, you can see some excellent examples of squares in print.
Here are some wonderful examples of triangles within web design;
Finally, I want to look at the use of hexagons within print and web design, you can see these here;
and finally, the examples of hexagons in web design.
Something I have learnt from my research is that shapes can be us to draw attention to or away from something. To cause an interest in a certain area or to frame some important text, never the less it causes some interesting design and this is something I will definitely use in my brochure design.