An example of self promotional material

Irecieved a letter from Marketspace, a printing company based in London, this letter was to make me aware of a christmas promotion they were offering their customers. Included was a pop out – make it yourself christmas tree. I thought this was a brilliant example of self promotional material so I have decided to share it on my blog. Below you can see the images of the document and then the final version of the tree cut together on my desk.

inside outside

treeWhen a company gets you to play with a self promotional item they have sent you, they have effectively won you as a customer and they are more likely to be used over their competition.

Advertisement

Negative & Positive Space

The use of negative space in modern day design can really improve the way it is perceived by its user. It is a flat simple way of designing that still allows the user to easily understand what is going on in the image. It has been used in art for years, and an early example would be Rubin’s Vase, an optical illusion which allows the viewer decide what they see.
514_400x400_NoPeel
In modern days, it has excellent use in logo and web design.  It allows you to create multiple ways to view the same content, but also uses the blank space to emphasise its content, as you can see here in some excellent examples;
Im-Loving-it Moon-Song Song-Bird-Tang-Yau-Hoong

In logo design it can also help give the logo additional meaning it wouldn’t otherwise have, as you can see in some of these examples;
negative-space-logos-45 negative-space-logos-21 negative-space-logos-16

Positive space is the actual object whereas the negative space is the space around that. In design if you mask each space in black and white, so the object stands out and then you flip it around, it allows you see the same image in a new perspective. You can see what I mean here;
stool1 stool2 stool3
By being generous with the amount of space that you give objects within a design you allow them to breathe makes them much more defined and eye catching, and the flow of content will progress much easier, and it will allow the user to be much more engaged.

Screen Shot 2014-11-17 at 01.56.33 Screen Shot 2014-11-17 at 01.56.51
This can even be used in type with things like line height and letter spacing, as you can see above there are clear differences with the way you layout type.
References;

Art
http://www.creativebloq.com/art/art-negative-space-8133765
http://tangyauhoong.com
http://tangyauhoong.com/portfolio/the-art-of-negative-space/

logos
http://www.boredpanda.com/negative-space-logos/

positive and negative space
http://thevirtualinstructor.com/positive-and-negative-space.html
http://artinspired.pbworks.com/w/page/13819678/Positive%20and%20Negative%20Space


http://www.photographymad.com/pages/view/understanding-and-using-negative-space-in-photography
http://www.sitepoint.com/a-solid-understanding-of-negative-space/

http://images.cpcache.com/merchandise/514_400x400_NoPeel.jpg?region=name:FrontCenter,id:33120471,w:16