The Boardmasters website is really good, it offers the user everything it would need straight from the homepage. It’s simple design means that the users find easy to buy the tickets and find the line up.

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As you can see below, the lineup looks well presented, but has limited interaction, offering the use only a video and small description.

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The tickets page itself well contained and easy to understand, it shows the options easily to the consumer.

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While the gallery page doesnt show the images in the best possible way, by simply putting them under one another on one page however the page layout with the side is clear, and understandable, exactly what the user needs.

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Waterproofing Technology

The apple iPhone is currently water resistant but only unofficially after people on YouTube have tested it underwater, and it has lasted for longer than 5 minutes, you can see an example of this here;

To add an official sign of approval for using phones underwater by Apple would give users the confidence to take their phones under the water with them. This opens a whole new category for users, such as underwater videos and photography and also as a tool for divers and surfers alike. Something Apple have shown in their advertisements before as can be seen here;