Content Layout

Understanding layout of content is going to be a vital part of my brochure so that I am able to present the web trends in a readable, fashionable way. Using a mixture of images, text and white space creates an interesting layout on paper. It is understanding to balance these elements that creates a visually appealing brochure. I have found that if you are to have text, to make it understandable, the best layout is to use columns of two or three. You can see quite a few examples of this method used below;

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Some printed material focus their efforts more upon the typography than the other aspects of the design, this creates a different feel to the printed material, you can see some examples of this here;

This example is excellent because it also shows the method of cutout text to reveal an image through the text.
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Another important thing I noticed in print is the shapes used to add additional interest in the subject is the addition of shapes and lines around a person or object. I think this allows the reader to instantly recognise what is at the centre of attention. You can see some great examples of this here;



Fibonacci Sequence

The first part of my research brought my attention to the fibonacci sequence which is all about creating a ‘golden ratio’ I managed to research a lot of companies that all use this sequence when creating their logo. The Fibonacci sequence is the following sequence of numbers (;

1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144…

They are based upon the fact that “each subsequent number is the sum of the previous two”. The sequence created by “Gustav Theodor Fechner” ( A man by the name of Leonardo Fibonacci then went on to develop this further by introducing the idea that if you divided two sequential numbers you would arrive at the number pie. Using the Fibonacci sequence to create this image of the perfect rectangle.   There are many examples of the fibonacci spiral used in history, nature, our universe and general physics. It is seen as the “universal constant of design”.


I think it is an extremely important part of design that i happen to have stumbled across, as it appears in so many aspects of life without us realising, and I am going prove this.

Universally (


Earth – Hurricane Sandy ( Fibonacci spiral hurricane Sandy

Egypt Pyramids (


Spiral Staircase ( applestaircase

Faces (


The Human Body ( hand

A Leaf ( 4707140963_16e4f1d513_z

This video very nicely puts into perspective how incredible the sequence really is ( Not only is this all relevant to nature, and certain physics but is also common across many company logos. I will continue my research into logos using this sequence.