Personas

Understand the user is vital to creating immersive experience to suit them. With research, discovering my target audience would be adults between 18 and 26 years old, I need to create a application that is accessible and easy to use whilst still creating interest in the exhibition.

To maximize the amount of people visiting the exhibition, the success of the exhibition experience, I must concentrate on marketing meaning that I create a brand around the exhibition and get people talking about it, something that was suggested by top marketer Sean Dromgoole at his TedX talk about “the future of marketing”.

The purpose of this application is to create a more immersive experience for people visiting a museum. It should cater too all ages and genders, people with little and large amounts of education. It should allow people from all types of professional backgrounds to enjoy the exhibition. The application should be designed and built in such a way that the user doesn’t need any previous experience using technology to use it.

Getting people through the door in the first place is the hardest step, this must start outside of the from door.

There has to be lots of information available but not lots of reading.

The route must be set but allow users to experience the information at their own pace.

 

Female

Male

References;

Kar Yan Tam , Shuk Ying Ho, Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective, Information Systems Research, v.16 n.3, p.271-291, September 2005

Alfred Kobsa, Generic User Modeling Systems, User Modeling and User-Adapted Interaction, v.11 n.1-2, p.49-63, 2001

Sung Min Bae , Sung Ho Ha , Sang Chan Park, Fuzzy Web Ad Selector Based on Web Usage Mining, IEEE Intelligent Systems, v.18 n.6, p.62-69, November 2003

http://www.usability.gov/how-to-and-tools/methods/personas.html

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